Entrepreneur sells the most competitive product on Amazon and thrives

What is the most competitive product on Amazon? Smartphone case. What does Matt Altschul's company, Smartish, sell? Smartphone case. And it thrives. "Even thinking about competing in a space like a phone case," he told me, "you have to use all of Amazon's marketing tools at once – advertising, coupons, today's offers, lightning strikes, bigger … Read more Entrepreneur sells the most competitive product on Amazon and thrives

3 ways to scale e-commerce with data

Scaling an e-commerce company requires insight into the market, consumers and products. In this post, I will cover every aspect and how data can help. market An understanding of sales platforms, consumer trends and competition is crucial. For platforms, can you expand your products and brands by selling on marketplaces like Amazon, Walmart or Etsy? … Read more 3 ways to scale e-commerce with data

Understanding Core Web Vitals for SEO

On rare occasions, Google provides expectations for upcoming algorithm changes. For example, we were warned about Google's index for the first time on mobile and also the factoring of SSL signals. In both cases, Google allowed plenty of time for websites to make technical changes. Again, Google has given us a heads-up with Core Web … Read more Understanding Core Web Vitals for SEO

Drag and drop e-commerce tools are on the rise

Drag-and-drop software tools from Shogun, BigCommerce and Wix are examples of services that help non-tech users build attractive online stores. E-commerce platforms are more or less divided into three levels: Companies used by large companies; Functional and easy to use, targeted at SMEs, and High performance, used by the most tech savvy companies. It can … Read more Drag and drop e-commerce tools are on the rise

Use Google Analytics to track website changes

The ability to measure changes in pricing, shipping and other items is crucial for successful e-commerce merchants. Google Analytics has features for documenting and tracking changes to provide critical feedback. Google Analytics comments allow you to record change history. "Create new comment" appears in the bottom right corner of a graph report. Previous comments are … Read more Use Google Analytics to track website changes

Customized product descriptions for the channel and the audience

Product descriptions are crucial to attracting website traffic and closing sales. But what kind of description you should use depends on your target audience and the channel, in addition to your own e-commerce website. Potential customers are everywhere. Telling each product's story in different forms can lead to larger payouts. It is also difficult. Generate … Read more Customized product descriptions for the channel and the audience

Let the workers go because of Covid-19

During the ongoing coronavirus pandemic, many retailers have transferred or terminated workers. While this is never a simple process, good communication can help make it relatively less emotional and painful for everyone involved. If your company has decided to let some workers go permanently, it is not alone. Many well-known retail companies have already announced … Read more Let the workers go because of Covid-19

How to do SEO, part 6: Optimize elements on the page

Keyword research can help you improve your organic search performance. Search engines try to synchronize words and intent for consumer questions with web pages. E-commerce should therefore customize their pages with the right keywords to convey the right intention. This post is the sixth part of my "SEO How-to" series, as follows: Body copy is … Read more How to do SEO, part 6: Optimize elements on the page

5 Ideas for Content Marketing for August 2020

From National Black Business Month to product-focused features, August content sellers offer many opportunities to connect with their audience of customers. Content may well be one of the most powerful forms of modern marketing. A company that creates content, publishes content and then markets it has the potential to attract, engage and retain customers. Its … Read more 5 Ideas for Content Marketing for August 2020