How to do SEO, Part 4: Keyword Research

Keyword research is the process of analyzing the words used by real people on search engines. This information – a window into searchers' desires – is a gold mine for search engine optimization. This post is the fourth installment in my "SEO How-to" series. "Part 1: Why use it?" discussed the importance of search engine … Read more How to do SEO, Part 4: Keyword Research

Covid-19, NFC, and the future of contactless payments

Once excellent as the future never reached contactless payments mass popularity. Buyers preferred the familiar sweep, dip, PIN code and signature. The Covid-19 pandemic is likely to change that as consumers are now more aware of what they are touching. In this article, I will discuss NFC (near field communication), the technology that drives almost … Read more Covid-19, NFC, and the future of contactless payments

20 free web design tools from spring 2020

Free resources from the design community can add value to an e-commerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and development apps, coding resources, color tools, fonts and more. All of these tools are free, but some also offer premium versions. Free design tools … Read more 20 free web design tools from spring 2020

Understand "sessions" in Google Analytics

The word "session" in an English dictionary reads something like "a period of time devoted to a particular activity." For example, it may be a person working on a specific task or goal. Google Analytics uses the term "session" in a similar way. According to Google, a session in a Google Analytics report "is a … Read more Understand "sessions" in Google Analytics

Ecommerce Product Releases: June 1, 2020

Here is a list of product releases and end-of-May updates from companies offering online retailer services. There are updates on social commerce, financial products for merchants, self-service ad platforms, Amazon sales and quick-start trading services. Do you have an e-commerce product edition? Email releases@practicalecommerce.com. Product releases for e-commerce Facebook introduces Facebook stores. The new Facebook … Read more Ecommerce Product Releases: June 1, 2020

May 2020 Top 10: Our most popular posts

Our mission since 2005 is to publish content to help e-commerce. Below are the ten most popular articles we published in May 2020. Articles from the beginning of the month are more likely to make the list than later. Facebook stores are an e-commerce game changer When the world's largest social media network decides to … Read more May 2020 Top 10: Our most popular posts

Writing Instagram texts to drive sales

Instagram is a hotspot for building an audience and selling products. Each caption allows up to 2,200 characters, or about 300 words, to address your products and brand. In this article, I will discuss posts and captions that drive sales on Instagram. Instagram truncates your captions so as not to block users' feeds. This means … Read more Writing Instagram texts to drive sales

How to do SEO, Part 3: Strategy and Planning

The Search Engine Optimization planning phase involves identifying a strategy and roadmap to reach your goals. The process can be daunting. As a framework, consider these six steps: Objective. What do you want to achieve? Measure. How will you monitor performance? Website Audits. What problems do SEO opportunities create? Strategy. What opportunities should you focus … Read more How to do SEO, Part 3: Strategy and Planning

Japan is an attractive market for cross-border e-commerce

Japan is the world's third largest e-commerce market after China and the United States. However, it is often overlooked by foreign online shoppers due to an unusually low cross-border purchase rate and a somewhat insular strategy for online shopping. Only 10 percent of Japanese consumers buy goods on foreign websites. Nevertheless, with a population of … Read more Japan is an attractive market for cross-border e-commerce