15 outstanding campaigns for digital media from 2019

By reviewing this year's best digital marketing campaigns from established brands, you can create ideas for your own digital marketing efforts.

Here is a list of outstanding digital marketing campaigns from 2019. The campaigns include influencer partnerships, hashtag contests, discussions and movements on social issues, grassroots representations and classic advertising renewals.

Wendys: Keeping Fortnite Fresh

When the Fortnight video game announced a food-fight event between Team Pizza and Team Burger, Wendy launched an organic campaign to promote her burgers. Team Burger stored their meat in freezer, but Wendy's "don't make frozen beef!" So Wendy created an avatar on Twitch, dropped into the game and started destroying burger freezers (rather than killing other players). For nine hours, Wendy destroyed the burger freezer, promoted the mission on Twitter and invited players to join. Top players noted and followers began to destroy freezes as well.

Wendys: Bring Spicy Chicken Nuggets Back

In May, Wendy said it would bring back its spicy chicken lumps if 2 million people liked one BEEP, which was also promoted by Chance the Rapper. Wendy's has removed spicy chicken nuggets from the 2017 menu, but fans started a change on Change.org and collected over 10,000 signatures. To return, Wendy's announced that it was giving away 2 million spicy nuggets through DoorDash.

Carlings: address the future

I "Address the future“Campaign, the Norwegian clothing brand Carlings and Virtue Copenhagen created a completely digital clothing collection. Followers uploaded photos, and clothes were then tailor-made digitally to fit so users could share fashion looks without excessive consumption. The campaign was designed to raise awareness of the environmental waste generated by fashion. The promotion took home the Digital Craft Grand Prix at the Cannes Lions International Festival of Creativity.

Casper Sleep Channel

People search the web for help with sleeping. To help these sleepless seekers, the mattress company Casper launched Casper Sleep Channel, which is filled with sounds, meditations and stories at bedtime, with weekly episodes told by June the Moon and popular podcast hosts. Episodes are broadcast over Spotify, YouTube and IGTV.

Lyft: America Is in Idea, Not in Geography

In response to the ongoing immigration debate in the United States, Lyft launched one "America is an idea, not a geography" campaign to share stories from their drivers and show the real problems they and their families face today. Lyft also donated $ 150,000 in travel credits to support immigration organizations, including groups affiliated with its Lift drivers, and asked riders to donate to RAICES (the Refugee and Immigrant Center for Education and Legal Services), which provides social services, legal representation and attorneys to immigrants and their communities.

Taco Bell: #BestFanArmy

When Taco Bell ran a campaign to find #BestFanArmy for the iHeart Radio Music Awards 2019, it called social media's biggest fanbases. Followers of BTS, the popular South Korean boy band, took on the challenge and fought for the band to win the award.

Starbucks: #ExtraShotOfPride

In June, Starbucks drove one #ExtraShotOfPride campaign to celebrate Pride Month and support the LGBTQ community. Starbucks used quotes and stories from a diverse group of people, including spotlighting employees. Starbucks tagged posts with the hashtag #ExtraShotOfPride and popular #Pride on Instagram and Twitter. Starbucks also partnered with Lady Gaga's Born This Way Foundation, matching donations up to $ 250,000 to make a friendlier and brave world.

McDonald's: World of Softness

To promote his Egg McMuffin, McDonald's partnered with Matthieu Braccini, a 3D animator, to create a series of 15 animated gifs. The shorts interpret the process of creating McMuffins and highlight important ingredients. The promotion was awarded the Bronze Lion in Design at Cannes Lions.

Calvin Klein: I speak my truth in # MyCalvins

Calvin Klein's jeans campaign in 1980 starring Brooke Shields drove the provocative tagline, "Want to know what's coming between me and my Calvins? Nothing." This year, Calvin Klein celebrated #MyCalvins campaign with a series of main influences that tell their own stories with their own words. The campaign shows the importance of influencers as well as the importance of each vote.

Moon Pie: # MoonPieToTheMoon2024

With this year's 50th anniversary of the landing of Apollo 11 and NASA's plan to return to # Moon2024, MoonPie launched # MoonPieToTheMoon2024 to get NASA to take snacks on the next lunar mission. In addition to the video and hashtag campaign, MoonPie also created a change on Change.org.

Pantone: #GlowingGone

#GlowingGone on Instagram.

#GlowingGone on Instagram.

Pantone Color Institute and Adobe collaborated for #GlowingGone, a campaign to raise awareness about the decimation of live coral reefs due to climate change. Design materials were challenged to use the colors of codes # 0029fd (blue), # FFFF05 (yellow) and # 9007f9 (purple) to increase awareness of the threats to coral reefs. Creations were shared on Instagram and Twitter with the hashtag #GlowingGone and the @GlowingGone tag. Notifications were shown in Glowing.org Gallery.

Duva: #ShowUs

Dove collaborated with GirlGaze, Getty Images and women everywhere to create Project #ShowUs, the world's largest photo library created by women and non-binary individuals to break beauty stereotypes. Run by women from 39 countries, with over 5,000 images, the project offers a more inclusive vision of beauty for all media and advertisers. To become part of the collection, women share their images through the hashtag #ShowUs. Advertisers can license the images for their authentic beauty campaigns.

Nike: Dream Crazier

Told by Serena Williams, Nike's “Dream Crazier” focused on female athletes who have broken obstacles, gathered people through their accomplishments and inspired generations of athletes to chase their dreams. The site launched a celebration of women in sports ahead of this summer's soccer tournament in France, highlighting a compilation of moments by some of the world's greatest athletes, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US women's national soccer team, and Serena Williams .

Gillette: #TheBestMenCanBe

Gillette joined the #MeToo movement dialogue and committed to driving change #TheBestMenCanBe. The campaign focused on men who are advocates, mentors and leaders in their communities and actively show what it means to be a good man. Gillette also pledged to distribute $ 3 million over the next three years to nonprofit organizations focused on helping men of all ages achieve their best. By rewriting her core brand, "The Best Man You Can Be," Gillette took the initiative to join the discussion and become relevant again.

Essie: #essielove

#essielove on Instagram.

#essielove on Instagram.

Essie is a nail polish brand for salon professionals, fashion icons and beauty fans. Essie s Instagram page has beautifully polished nails. Along with the name of the month's color, Essie's page also has a simple invitation, "grab @essie for a chance to join!" The almost 300,000 posts on #essielove showcase the power of a user-generated content campaign with a creative and dedicated group of followers.

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