In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone or the first Super Bowl to inspire your company's content marketing.
Content marketing is the act of creating, publishing and distributing content – blog posts, videos and even podcast sections – with the goal of attracting, engaging and retaining customers.
Clearly, content marketing can help a company build lasting customer relationships. But it requires a stream of new content ideas. Some of these ideas may come from keyword research, industry events, or developing stories in a journalist's way.
For this list of idea marketing ideas, I used History.com's "This day in history“For January to find past events that can work for modern content marketing. You can use the following events or find your own.
1. Utah Statehood: Jan 4
On January 4, 1896, Utah became the 45th state in the Union. The incident came just six years after the Mormon Church – which arrived in Utah territory in 1847 – released a manifesto that ended its support for polygamy, thus paving the way for statehood.
It was an important event in the history of the western United States. Today, Utah is full of outdoor life, business and friendly culture.
The anniversary of Utah's statehood is also a chance for e-commerce marketers to produce interesting content related to the state.
For example, an online retailer selling outdoor clothing – such as Best manufactured companies, REI, or Filson – could focus on winter trips or even business trips in Utah. Ski and snowboard traders – think house or Burton – might publish a list of the top 10 ski resorts in the state.
As another angle, an online store selling vehicle products can be profiled Autoliv. The company manufactures parts for the automotive industry and has thousands of employees at its Ogden, Utah facility.
Many companies were able to find a connection to Utah, and therefore an opportunity to tell an interesting story. But several other states also joined the Union in January. Everyone can make compelling content.
- January 2, 1788 – Georgia
- January 3, 1959 – Alaska
- January 6, 1912 – New Mexico
- January 9, 1788 – Connecticut
- January 26, 1837 – Michigan
- January 29, 1861 – Kansas
2. Offer financial advice: January 8
Useful articles, videos or podcast sections that help your audience learn a skill or perform a task for some of the best content marketing. So consider taking a page from President Andrew Jackson's playlist and helping your readers, viewers or listeners save money or reduce their debts.
On January 8, 1835, President Andrew Jackson's administration (with congressional assistance) paid the United States debt. All of it. The country was not guilty. Jackson hated guilt.
Following this theme, an e-commerce store can publish articles, videos or podcasts with titles such as:
- "Overcome your fear of money seriously"
- “10 Shopping Tips to Save You $ 100 Per Month”
- "How to Budget for Birthday Gifts"
- “The best retail financing option for 2020”
When planning some finance-related posts, get inspiration from leading personal finance blogs, such as these:
If you are interested in history, you might also point out that paying off the national debt – or at least selling off federal land to do so – caused an economic crisis.
3. iPhone launch: January 9th
Apple introduced the iPhone on January 9, 2007. Since then, smartphones have affected almost every industry. The odds are good for your business can find a hook related to smartphones.
Your coverage of the first 12 years of smartphones may focus on how mobile has impacted your company's industry segment.
An online store that sells grills and grill accessories can write an article that describes all the ways mobile phone technology has changed grilling. This post can describe Bluetooth temperature controls, mobile apps to monitor barbecue performance, or even how the rise of mobile videos has enabled barbecue fanatics to easily share their recipes and experiences.
Similarly, a fashion retailer can develop an article similar to one of these examples:
4. Super Bowl: January 15
Super Bowl 2020 will occur on February 2. But it should not prevent an e-commerce e-marketer from developing articles, videos or podcasts related to the Super Bowl on January 15. That's when the first Super Bowl took place in 1967.
American Football League Kansas City Chiefs lost to National Football League champions Green Bay Packers 35-10.
The game marked the first AFL-NFL combined championship and, given the enmity between the two leagues, was an important game.
Fast forward 52 years and football is among the most popular sports in the United States. E-commerce marketers can use January 15 and the first Super Bowl to create content that links the game, the NFL or its players to the segment that a business serves.
Imagine, for example, that you are a content marketer for a brand for work clothes like Carhartt, Dickies or Walls. You want to create a link between the NFL and the construction industry. So you're telling a story about retired NFL running back Warrick Dunn.
When Dunn retired from the NFL after 12 seasons, he started an organization that helped provide good housing for families in need. One of Warrick Dunn's charity programs, Homes for the Holiday, works with Habitat for Humanity to provide home furnishings after the organization builds a new home – a connection for the construction industry. Warrick Dunn Charities has provided furniture for more than 174 homes at the time of writing.
5. Frisbee's First Flight: January 23
As a final idea for content marketing, consider writing an article or making a video about Frisbees, the popular aircrafts were first introduced on January 23, 1957.
"The story of Frisbee began in Bridgeport, Connecticut, where William Frisbie opened Frisbie Pie Company in 1871," according to History.com. "Students from nearby universities would toss the empty cans to each other and scream" Frisbie! "When they released."
"In 1948, Walter Frederick Morrison and his partner Warren Franscioni invented a plastic version of the" Flying Saucer "disc that could fly farther and more accurately than the tin pie plates. After splitting with Franscioni, Morrison made an improved model in 1955 and sold it to the new toy company Wham-O as & # 39; Pluto Platter & # 39; – an attempt to get the public madness into space and unidentified aircraft (UFOs).
For your content, you can think of a list that describes the many uses of a Frisbee or a humorous profile of Frisbee fans in your industry.