"Reading List" is a single series where we ask professional e-commerce to name some of their favorite books and blogs and explain why.
For this payment, we corresponded with Mario Kägo. He is the CEO of Wild Fix Media, an e-commerce consulting firm focusing on ad management, sales funnel strategy and content generation.
5 favorite books
“This book has had a huge impact on my life. The most important part of a person's life is his or her way of thinking. It determines whether the person's business will be successful, or whether the person ends up poor or rich, happy or unhappy. "The Law of Success" is a fantastic book that talks about the importance of one's thoughts, along with a deep dive into human psychology. "
"Made to Stick: Why some ideas survive and others die“By Chip Heath and Dan Heath
“In a world full of information and fake news, where everyone is trying to sell you something, it's more important than ever to stand out from the crowd with attention-grabbing copy. This book gives exact details on how to do it; it describes what makes an excellent story. "
"Build a story tag: Explain your message so that customers listen"By Donald Miller
“This book should be on the bedside table for all entrepreneurs. It is applicable to managing relationships between companies and customers. But it is most influential when the company owner notices his business. The book talks about how to create compelling and clear messages about your business and services. It also discusses how to create a unique sales proposal that can attract customers. "
"Copywriter's Guide: A step-by-step guide to writing copy that sells"By Robert W. Bly
“This book is a step-by-step guide for anyone who writes or approves a copy. Once you have read this book, you will be well acquainted with the principles of creating compelling and clear ads that receive more attention than before. "
”Another top notch book on copywriting. Like & # 39; Copywriters Handbook & # 39; this book is another handy step-by-step guide. It also incorporates proven guidelines for writing copy that motivate and entice customers to buy. "
5 favorite blogs
“The name speaks for itself. This blog is a great source for learning and creating your copywriting skills. The site provides a tremendous amount of information to take your content marketing to new heights. "
“This blog is about improving your business conversions. It addresses various aspects, such as business building, copywriting and psychology. You name it and ConversionXL has it. It is a bit advanced but still an excellent source of content. "
"Another source of valuable information on various aspects of marketing."
“Are you a beginner or advanced social media marketer? You may be an entrepreneur. Buffer offers content for everyone. "
“This is a great video and audio blog. It provides daily marketing tips – from practitioners to practitioners. "