To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the shopping spree, or associates sports events, movies or history with your business.
Content marketing is the act of creating or compiling content to attract, engage and retain customers. Content marketing can help create and build relationships with customers.
But content marketing requires a steady stream of ideas. The following are five content marketing ideas that you can try in February 2020.
1. Praise your products
“For some, it is a promise of goodwill to all people and peace on earth. For others, it's Mr. The Norman Rockwell idea of the snowy family vignette accompanied by Mr. Bing Crosby and cozy knitwear. For other, much more superficial types like yours, Christmas really is all about the anticipation of festive attire and, in particular, gliding on a shiny pair of velvet slippers, ”Stephen Doig wrote in a late December post for the "Daily" section of Mr. Porter & # 39; s "The Journal."
Doig's post, "In Praise of the Velvet Slipper," focuses on a product the online retailer carries. The pair of Gucci Grosgrain-Trimmed Embroidered Velvet Loafers below was priced at $ 750 on Mr. The Porter website at the end of December 2019.
Doig wrote: "You can take your cool sneaker collapse and Supreme drops; my own wardrobe tax pleasure is in the form of evening boys. The latest revision confirmed 27 pairs. These range from the truly ostentatious and jewelery, to the discreet and – dare I say it – surprisingly "every day", in the form of the traditional Venetian sold in almost every atmospheric alley in the city. "
Borrow the idea of praising your products from Mr. Ports and develop relevant articles or videos. Here are some title ideas.
- “A Prize of the Reciprocating Saw”
- "In Praise of the Oxford World"
- "In Praise of Gentlemen's Hand Cream"
- "In Praise of the Air Fryer"
2. Build topic clusters
Selling cars can be a lot like e-commerce. According to a "Think Google" post, 95 percent of vehicle buyers use digital sources such as marketplaces and dealership websites to research vehicles before buying. On these websites, cars and trucks are displayed as products at a retail site.
In the automotive industry, there are at least five "consumer moments" or steps in the automotive research process. According to the "Dealer Guidebook" on the Google post, these moments include:
- Which car is best?
- Is this the right car for me?
- Can I afford?
- Where should I buy it?
- Do I get a deal?
For the corresponding step i your buyer's journey, create a pillar page and a topic cluster. Identify a typical buyer’s buying process. What questions does she ask in each phase? Then start with the first one and create a pillar page in February.
3. Go through top movies
On February 9, 2020, the Academy of Motion Picture Arts and Sciences will present the 92nd Academy Awards at the Dolby Theater in Los Angeles. The event celebrates the best American films from 2019.
For your company's content marketing in February 2020, consider going back in time. Write a retrospective of some of the best films of 2000. Look for a 20-year-old gem that somehow relates to the industry your business serves.
For example, if you had an online record store such as Vinyl Me, please or Reverb LP, you can write an article about "Almost Famous," the 2000 Cameron Crowe movie about a high school student who gets the chance to write for the Rolling Stone magazine.
Similarly, if you had an online knife shop such as Blade City, Cold steel, or Medieval collector's items, you can write a retrospective article about Ridley Scott's "Gladiator" with Russel Crowe or Ang Lee's "Crouching Tiger, Hidden Dragon" with Yun-Fat Chow and Michelle Yeoh.
4. Cover sports
Many e-commerce companies have a connection to sports. McU Sports, Eastbay, and Scheelcan, for example, create articles or videos related to one of the several major US sports events taking place in February 2020, including:
- Super Bowl LIV (54) on February 2, 2020,
- 2020 NHL Stadium Series with a game on February 15, 2020,
- 2020 NBA All-Star Game on February 16, 2020.
Even e-commerce companies that do not directly sell sports-related products can find a connection. For example, an online wine broker who Winc or Wine.com could profile Charles Woodson Wines. He is a retired professional football player who started for both the Oakland Raiders and the Green Bay Packers. His tenure includes Super Bowl appearances in 2002 and 2010. The latter with Green Bay was a 31-25 win over the Pittsburgh Steelers.
Woodson now makes wine. Thus the content connection.
5. Remember the four chapels
SS Dorchester sank on 3 February 1943 in the North Atlantic. The ship had been a civilian sea liner, but it was pressed into service during the war and served as a squadron.
A few years ago, Commission Sergeant Major James H. Clifford, United States Secretary, wrote an excellent account of Dorchester's best known victims. Here are some pieces from that article to set the tone.
During the early morning hours of February 3, 1943, First Sergeant Michael Warish almost gave up hope as he floated helplessly in the freezing waters of the North Atlantic. Just minutes earlier, he and the nearly 900 others aboard the USAT Dorchester were near safe water when a German torpedo crashed into the engine room. Soon Dorchester began to slip under the waves.
Warish accepted his fate, fully aware that the life span of these cold waters was about twenty minutes. Surrounded by hundreds of his equally doomed shipmates, the flashing red lights in their life guards reminded him of the Christmas lights. Other than a burning sensation in his throat from swallowing oil-free salt water and some pain from wounds suffered when the torpedo hit, he felt most stupid.
After losing consciousness and freezing to death shortly thereafter, his thoughts turned to the courageous and unselfish actions of the four army chaplains he witnessed just before leaving the ship. These four chaplains, according to Warish and other eyewitnesses, remained calm during the panic after the attack, first distributing lifeguards and helping others abandon ships, then giving up their own life guards and coming together in prayer as the ship disappeared under the surface.
The four chaplains were new to the service. George L. Fox was Methodist minister. Alexander D. Goode was a Reformed rabbi. John P. Washington was a Catholic priest and Clark V. Poling was from the Reformed Church in America.
The chaplains had met at the Army Chaplains School at Harvard University and were on their way to serve in Europe during the war. The trip from New York on January 23, Dorchester would transport the chaplains and 900 others to Greenland. But only a few days into the trip, a torpedo from the German submarine U-223 forced an evacuation.
The chaplains began to release life jackets, but unfortunately Dorchester was poorly equipped. There was not enough for all the troops. So when the accessories stopped, the chapels gave up their life jackets and went to the bow of the ship to pray for the safety of the men in the released water.
According to some of the 230 survivors, the chapels could be heard praying and singing in three languages - English, Hebrew and Latin – until the water consumed them.
The story of the four chapels is worth telling. For your content marketing in February 2020, you should consider connecting their offerings to your store's customers.