Here is a list of mid-January product releases and updates from companies offering online retailer services. There are updates on sponsored search ads, social networking tools, customer experience management, and artificial intelligence.
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Product releases for e-commerce
Walmart Media Group expands sponsored search. Walmart Media Group has launched the Walmart Advertising Partners program to expand advertisers' direct access to their sponsored products campaigns in the Walmart market, giving them more transparency and control. Brands will now be able to increase the visibility of Walmart.com's large audience of customers and ensure the delivery of the right sponsored advertising experience.
Splitit joins the Magento Technology Partner Program. Splitit, a monthly payment service, has joined the Magento Technology Partner program. The Splitit extension for Magento Open Source and Magento Commerce enables merchants to offer their customers Splitit's online payment payments with an existing credit card, where the cost is divided into interest and duty-free monthly payments. After downloading the extension, Magento merchants can go live with the Splitit payment method via a drop-down menu in the Magento administrator.
Twitter reveals the option to restrict responses. At a consumer electronics show in Las Vegas, Twitter revealed a new setting on the composition screen for conversation types – Global, Group, Panel and Statement – allowing users to limit the spread of their tweets, including responses. Another feature will be a specific conversation view, including threading, to put the entire conversation on one screen.
DoubleVerify launches Authentic Performance to ensure digital ad effectiveness. DoubleVerify, a software platform for measurement, data and analysis of digital media, has announced the launch of Authentic Performance, which will provide predictable data to drive campaign results, from the impact of an ad presentation to key dimensions of consumer engagement. Authentic performance can analyze over 50 real-time exposure and engagement data points.
Spotify announces streaming of podcast ads. At CES in Las Vegas, Spotify has unveiled Streaming Ad Insertion (SAI), its new proprietary podcast ad technology for Spotify Podcast Ads. The technology makes critical data (ad views, frequency, reach and anonymized age, gender and device type) available to podcasters and advertisers. SAI aims to improve the advertising experience through better targeting and data. At launch, Spotify's SAI technology will only be available for its original and exclusive shows.
PlumSlice Labs announces product platform for brands and retailers. PlumSlice Labs has announced PlumSlice's product platform for bridging complex business processes around the product life cycle – providing consistency, real-time workflow and alerts, automation, analysis and reporting. The platform combines product experience management with enterprise-class workflow throughout the product lifecycle, providing speed to the market, channel consistency and brand integrity. Contact for pricing.
Adobe introduces new customer experience management tools. Adobe has introduced tools in the Adobe Experience Cloud to help resellers with customer experience management over physical and digital supplies. Sensei, Adobe's AI technology, allows retailers to choose personalized product recommendations through Adobe Target and prioritize customer experience data through Adobe Analytics. Resellers can control portions of display ads with a new self-service platform, Adobe Advertising Cloud Creative. The new progressive web application studio in Magento Commerce Cloud, part of Experience Cloud, allows merchants and developers to build online stores with engaging application experiences. Adobe Campaign enables resellers to embed personalized product listings into promotional emails, eliminating the need for coding.
Salesforce announces new tools to enhance the developer experience on Commerce Cloud. Salesforce announced new developer tools at the National Retail Federation conference to make it easier to build applications on top of Commerce Cloud as a headless system. The new enhanced API will benefit from features built into the Commerce Cloud platform – for example, Salesforce's AI platform Einstein to add intelligent feature elements – without having to build them from scratch. Salesforce also uses integration technology to help developers connect e-commerce sites to other systems, such as financial platforms and product management tools. The company also announced a new commercial cloud development center for access to a community of developers who can discuss and share solutions, an SDK with code samples and educational resources.
Facebook and eBay to fight the trade of fake reviews. Facebook and eBay have signed agreements to better identify, investigate and respond to false and misleading reviews. As part of this, Facebook has agreed to introduce more robust systems for detecting and removing such content. eBay has improved its existing filters to better identify and block listings for selling or trading online reviews. In response to the Competition and Market Authority (a UK government department) emphasizing concerns over false and misleading reviews during the summer, Facebook has removed 188 groups and disabled 24 user accounts. eBay has permanently banned 140 users.
Visa to acquire Pledge. Visa has signed a definitive agreement to acquire Plaid, a service that makes it easy for people to securely connect their financial accounts to their apps. Plaid's products allow consumers to share their financial information with thousands of apps and services such as acorns, Betterment, Chime, TransferWise and Venmo. Visa pays $ 5.3 billion to acquire Plaid.