E-commerce marketers looking for topic ideas for March 2020 can find inspiration for stories, poetry and the many contributions women have made to society and the company.
Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging and retaining customers.
Here are five content marketing ideas that your company can try out in March 2020.
1. Women's History Month
Women – mothers, sisters and friends – have played an important role in business in the United States and the world.
National Women's History Month occurs in the United States in March each year. It recognizes and acknowledges the progress women have made in acceptance and equality.
For example, young women are more likely to be college educated or attend college than their male counterparts. Women have lower unemployment.
For your content marketing in March 2020, profile the women who have contributed to the industry your business serves. You can include exceptional leaders from current or past pioneers.
One such pioneer, for example, was Mary Kay Ash, the founder of Mary Kay Cosmetics and an outstanding American businesswoman.
Women's History Month originated in a week-long celebration in Sonoma, California. In 1978, the school district wanted to recognize the enormous contribution of women. The event, which featured presentations at several schools and a "Real Woman" contest, was a success. Just two years later, President Jimmy Carter made the week of March 8 as National Women's History Week.
From there, the event continued to grow, and by 1986, Congress had extended it to National Women's History Month.
2. How to get better
Your shoppers have goals. Regardless of the industry, you can be sure that your readers – customers or potential customers – have life goals.
Take for example the men who act on Mr. Porter website where a Brioni blue striped dress shirt costs $ 550. Many shoppers at Mr. Porter is probably a professional or entrepreneur. They have to make presentations to clients or managers and they probably want to get better at it.
Thus, Mr. Ports recently "How to be better at speaking in public, "Which is a five-point list that offers practical, basic advice.
Borrow this concept and apply it to your content marketing. Here are some possible titles.
- Workwear salesmen selling to craftsmen: "How to get better at reading drawings."
- Craftsman: "How to Get Better by Following a Knitting Pattern."
- A fitness services retailer: "How to Get Better at CrossFit."
3. Create a podcast
Thirty-two percent of people in the United States reportedly listen to a podcast at least once a month.
The odds are therefore good that some of your target group will engage with your company through a podcast.
Here are some examples from retailers and brands.
4. Tell a story
IN and article 2018 about story, digital marketer Erin Ollila wrote: “The more human we can be in our marketing efforts, the better our audience will get in touch with us. So why are some brands so hesitant to embrace "me"? Personal pronouns create intimacy and authenticity. They base readers in the present, even if you discuss earlier times. Your content will read as more of a conversation and less as a textbook. "
Telling a story from the first person's perspective can be an engaging way to connect with your audience. This is especially true if the story has a strong emotional appeal.
You do not have to write the article yourself. Rather, you can seek out people with interesting experiences who can tell their story to your audience.
Imagine that you own or manage a company like Rudis (wrestling equipment) or Adidas. You can reach Joe Russell, head of wrestling at George Mason University, to contribute an article or be interviewed for your podcast.
Joe Russell was a great youth wrestler. In high school, he won a state title, two national youth championships and placed fourth in the U.S. Open Wrestling Championships against athletes at Olympic level.
But in the summer of 1985, Russell was involved in a serious motorcycle accident.
“They put me in an ambulance. They would have a life fight to get me to the hospital, but there was no reason to do it because I wasn't expected to do it, Russell says in an interview.
But Russell survived. Although partially paralyzed, he struggled for more than a year to return to wrestling. The once great champion never won another match. But he never quit either. He continued to wrestle at the college level, training hours and hours a day, with no expectation of competing.
Russell's extraordinary story is one of determination and triumph.
5. Write a poem
In the US, March is National Poetry Month. And poetry is one of the highest scriptures. So why not use poetry in your content marketing?
Choose some of your best selling or most interesting products and have people write poems about them. You can run this as a competition, where your buyers submit texts, limericks and rhymes. You can rent it out to a real poet. Or you can have your employees try it.
If you need inspiration, watch Ernie from Sesame Street sing about her rubber duck.