Not every customer pays the same price. Online retailers sometimes offer different prices to different types of customers.
Here is an example. Say you have an online company that sells oven fittings, pipes and parts for gas and wood stoves. You have two types of customers.
First, you may sell directly to homeowners, who can make one or two purchases in a few years. You also sell to fireplace repair companies that can place 25 orders per week.
It may be reasonable to offer a discount to the stove repair company. For companies on the BigCommerce Enterprise plan, a price list can do just that. This allows merchants to assign prices to customer groups, such as wholesalers or retailers.
Price lists are surplus at variance level that allows merchants to display different product prices based on customer groups.
For example, imagine an online seller with both retail and wholesale customers.
When a retailer visits the site, he sees the retail price of the products. But when a wholesaler visits and logs in, she sees the wholesale price for the same items.
In both cases – wholesale or retail – product pricing can be maintained at the individual SKU level.
If the company sells a widget in silver, black or purple, it can set the price for each color individually – as a one percent discount on the retail price or as a specific price point.
There are at least two ways to create and maintain price lists in BigCommerce Enterprise: manually create them in the administrator or use Price lists Import and export the app.
In both cases, the process of creating a customer group begins.
Navigate to the BigCommerce administrator Customers> Customer groups. These groups may include wholesale buyers or even customers associated with an organization.
To start, click on the "Create a customer group" button.
With BigCommerce you can set group prices directly. You can offer a discount on a group of products or even on individual products. But for our purposes, we will do this with a price list because it can provide more pricing flexibility and be relatively easier to maintain.
Manage price lists
With a customer group created you can now manage a price list. Go to the BigCommerce administrator Products> Price lists.
Here you can create a new price list or maintain an existing one.
Price lists are displayed in a spreadsheet-like table. You can add or remove columns from the table using the "Edit Columns" drop-down menu.
Then fill in the table. Think of "Directory Price" as the retail price. A percentage in the "Discount" field will lower the retail price accordingly.
If you want to set a price (rather than give a percentage discount), enter that price in the "New price" field.
Import or export
Manually maintaining price lists in BigCommerce-admin works for some companies. But others may prefer to keep the list off BigCommerce, or at least a copy of it.
For example, an omnichannel wholesaler may have other tools or software that can generate sophisticated price lists based on commodity prices, changes in supply or the like. If these services can export the list as a comma-separated value file, that file can be imported into BigCommerce via the above-mentioned app list Import and Export. Once installed, it will appear under "Apps" in the BigCommerce administrator.
The CSV file should contain at least the following fields:
- Pricelist ID. This can be found by first exporting the list or looking in the URL of the price list page in the BigCommerce administrator.
- Price list name. This is the name you gave the list when you created it.
- product Name as shown on the BigCommerce price list.
- SKU Code, which is on the product or in the price list.
- Currency. For example, "usd" for US dollars.
- Award. The new price for the item.
BigCommerce includes a template that contains these fields and some optional when installing the Import and Export app. Upload it with a new price list in the correct CSV format.