20 new social media tools for merchants

Take advantage of new and updated social media tools to improve your e-commerce.

Here is a list of recent launches and updates from social media platforms. There are tools for content management, video production, 3D imagery, revenue generation, microfinance financing, networking and more.


Facebook releases the Creator Studio app. Facebook has launched a mobile app (iOS and Android) for Creator Studio. Access insights to see how your content is performing. Make adjustments, show notifications, switch between pages, communicate with your audience in real time and more.

Facebook Creator Studio

Facebook Creator Studio

Facebook The 3D Photo feature transforms 2D photos into 3D. Previously, 3D photos on Facebook were only possible from dual camera smartphones. The system now transfers the 3D structure into any image, whether it is a new image on an Android or iOS device with a standard camera or a decades old image recently uploaded to a phone or laptop.

Facebook Activity tools outside of Facebook can control ad targeting data. With the new activity tool outside Facebook, users can now manage and delete ad targeting data shared with third-party websites and apps for advertising purposes.

Facebook NPE Team launches Pinterest-like Hobbi app. Hobbi, which was built by the NPE ("New Product Experimentation") team from Facebook, is an app for photo and video sharing to help document projects and hobbies. Organize images in visual collections. Create selected videos you want to share


Instagram s Affiliate programs allow IGTV creators to monetize content. Eighteen months after the launch of the long-form video content, Instagram has internally prototyped a partner program to let creators make money by displaying ads along with their videos. Instagram has not specified revenue sharing, but the program can work similarly to Facebook Watch, offering creators a 55 percent reduction.

Instagram adds Boomerang effects. Five years after launch, the Boomerang camera format will receive an update. Users can now add slow motion, "Echo" blur and "Duo" to quickly rewind to their Boomerangs, as well as trim the length.

Instagram starts Creating mode. Create mode lets users combine interactive stickers, drawings and text without the need for a photo or video to share. Part of Create is the "On This Day" option that displays a random post that you shared earlier on the same calendar date. Click the dice button for a new In This Day post, and when you find one, share it with Stories as an embedded post that people can open.


Twitter opens Hide developer responses. In November, Twitter released the Hide Replies feature, which allows users to hide responses to their tweets. Now, Twitter has released Hide Replies as a new API endpoint and let developers create tools that automatically hide disruptive tweets.

Twitter buys stories about template maker Chroma Labs. Twitter has purchased Chroma Labs, creator of the Chroma Stories app, which provides templates for posting collage to Instagram Stories, Snapchat and others.


Vimeo s new app helps small businesses create professional videos. The social video platform Vimeo has launched a beta of Vimeo Create, a short-form video creation tool. Find the right story for your business using custom video templates or start from scratch. Cut with the smart editor, customize layout and elements, distribute across the web and measure the impact in one place.

Vimeo Create

Vimeo Create

Patreon launches micro-loan feature. Patreon, a platform for member companies to acquire and manage subscribers, has launched Patreon Capital to provide micro loans to Patreon customers. Patreon has access to data on a creator's earnings history, commitment and retention to predict the suitability of the loan. Patreon Capital has issued about a dozen cash advances to date.

Google Maps adds social features with local guides. Google Maps tests a social feature that allows users to find and follow local guides. The Local Guides program, which was started in 2015, allows map contributors to gain the status of test maker in exchange for various platform benefits. In the pilot program areas, Google adds a Follow button to the Local Guide profile pages and a "For You" tab to list area recommendations – companies, events, sales and more.

Dfinity launches the open-source platform LinkedUp, which targets social networking giants. At the World Economic Forum in Davos, Dfinity founder Dominic Williams demonstrated his blockchain technology by demonstrating an open source network called LinkedUp, a decentralized version of LinkedIn. LinkedUp is built on Dfinity & # 39; s platform which aims to decentralize the internet by putting cloud services on independent systems.

GoDaddy buys over to help sellers create visual content online. GoDaddy has acquired Over, the company behind the Over app, which helps small businesses create impressive visual content. Using customizable templates and layouts, the Over app helps create content quickly on a mobile phone for Facebook, Instagram, Twitter, Pinterest and other platforms, including email marketing platforms and websites.

Subscriptions social network MeWe launches MeWe Pro for companies. MeWe, a subscription social network that emphasizes integrity, has launched a premium business-oriented platform for team connection and collaboration. Run one-on-one, multiple people and group chats, along with calendar features, Microsoft Office and Google Docs integration, and full encryption. Pricing is $ 3.99 per user per month.

MeWe Pro

MeWe Pro

HeyMama raises two million dollars for the working mothers network. HeyMama, a social and professional network of working mothers, raised $ 2 million in seed funding to increase their capacity to support women in the workplace. The application-based membership community links career-driven mothers in different industries.

New social app-launched launches. Friended is a new social network for one-to-one connections. Discover people for meaningful conversations. All interactions are one-on-one without public comment. Anyone can reply to a thread, and comments on threads may be liked by the poster or respondent, but from the moment a reply comes, that conversation is one-on-one and private.

Yubo collects $ 12.3 million for international growth. Yubo, a social platform for Generation Z consumers (ages 13 to 25, approximately), announced a $ 12.3 million fundraising round led by Iris Capital and Idinvest Partners. The new funding will support Yubo's international expansion and accelerate the development of the platform. Yubo lets users create live video discussion spaces where both streamers and viewers interact.

Pinterest is new augmented reality lets users "try on" makeup. Pinterest has launched "Try on" in its mobile app. Users open the Pinterest camera in the search, click on "Try on" to find makeup shades and swipe up to shop from brands like Estée Lauder, Sephora, BareMinerals, Neutrogena and L'Oréal. A "try on" button will also appear on selected products, as well as in searches with related terms such as "matte lipstick" or "red lips." Test on does not use skin smoothing or image change effects.

Product hunting launches YourStack, for people and products. The team behind Product Hunt, a product discovery site, has launched YourStack, a social network where consumers talk about the products they like, recommend products and follow product experts. The site will also have professional tips, product hacks and questions for creating group discussions.

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