The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic.
Achieving these goals, however, takes compelling topics. Here are five content marketing ideas that your business can try.
1. Convert items to audio
In 2019, approximately 144 million Americans were 12 years or older of podcast listeners, according to data from Edison Research. This means that a majority of Americans over 12 have listened to at least one podcast.
In addition, when Edison presented its results in April 2019, 22 percent of Americans said they had listened to a podcast over the past week.
Here's your first content marketing idea for April 2020: Convert your best, written content into a weekly date.
This proposal would work best for companies that have steadily produced blog posts, articles or even whitepapers for some time. For these companies, the process is simple.
- Identify your company's most popular written content.
- Record a reading of the content with the help of voice or a well-spoken team member.
- Edit the audio file to a podcast section.
- Publish the section.
Try to have content for at least three months before starting that weekly podcast.
2. Write long articles
Long form content can attract more backlinks than short posts. The result is better organic search rankings. It is, according to many pros for search engine optimization.
For example, Neil Patel, founder of Crazy Egg and Neil Patel Digital, wrote, "Longer articles generate business leads for a longer timeframe. That's because they attract back links and organic traffic from Google in a timeless manner, which organically makes it constantly green content."
Add, "Longer posts usually work better at all levels."
Longer articles aim to provide a deep dive into a narrow subject.
For example, imagine marketing an online kitchen delivery store. You know that customers tend to be between 35 and 55 years old. They are high income earners and they are worried about the environment.
You can write an article about PFOA-free cooking utensils. You can explain what PFOA is. (Perfluorooctanoic acid, a chemical used in coatings that withstand heat, oil and grease.) You might describe so-called "forever chemicals" in general. You can explain how chemical manufacturer, DuPont, has to pay $ 670 million in damages for dumping PFOA-related waste.
Your long-form article would be relevant in the short term because two popular movies, "The Devil We Know" and "Dark Waters," tell this story. When they look at these, consumers are likely to search for terms from the movies. They can find your content in long form. Here's the trailer for "Dark Waters."
For April, you can try to find a long-term topic related to the industry your business serves.
Easter Sunday: April 12
Easter has a wide appeal in the US and beyond.
For Christians, the holiday celebrates the resurrection of Jesus. It is fundamental to their faith. Many Christians will buy new clothes, shoes and accessories. They host great meals.
Others are drawn to Easter because of the Easter bunny, colorful eggs and lots of chocolate and candy.
For your content marketing in April, write useful or entertaining articles that address one of the reasons people celebrate Easter. Relate the holidays to your industry. Here are examples from a few prominent traders.
4. Wrestling Olympic Trials: April 4-5
In 2013, mismanagement at the World Olympic Wrestling Organization nearly cost the sport its wrestling spot during the summer 2020 symbol.
"For wrestling, this may have been the ultimate body slam: being thrown out of Olympic rings," ESPN reported.
"The vote on Tuesday (February 12, 2013) by the (International Olympic Committee) Executive Board stunned the world's wrestlers, who see their sport as popular in many countries and steeped in history as old as the Olympics themselves."
The controversy stunned the wrestling community.
In the United States, nearly 160,000 youth wrestlers participate in the United States Wrestling program, and approximately 250,000 high school students wrestle each season. When you think of former wrestlers, wrestling parents and others who are interested in the sport, millions of people were offended by the IOC's decision.
These people, together with the international wrestling community, gathered behind the sport. All in all, they could get wrestling back to the Summer Games 2020.
This group is loyal to its sport and the companies that support it.
For your content marketing in April, consider covering the U.S. Olympic wrestling trials at Penn State University's Bryce Jordan Center on April 4 and 5.
Competitors in freestyle and Greco-Roman wrestling will include many names that are known for your company's opportunities. And the sport itself may be of interest.
Imagine for a moment that you own an online store that sells cowboy boots. You may think that wrestling is unrelated. But Jess Lockhart, a world champion professional bull rider, was also a Montana State champion wrestler.
Lockhart even trained briefly with the American Olympic Wrestling Team 2018 – not for his wrestling ability, but so that the wrestlers could meet and work with a world champion.
Your start shop can discuss this connection and how wrestling builds the character and discipline that lead to success.
Let's hope that COVID-19 ("Coronavirus disease 2019") will weaken in April 2020 due to warmer weather or scientific ingenuity.
Regardless, there may be an opportunity to create useful and informative content related to the industry your business serves.
For example, if you have an online store that sells work clothes, you can interview local public health officials and then create a COVID-19 safety guide for construction workers and repair specialists.
Your guide can address COVID-19 issues related to construction sites or visit someone's home to check out air conditioners.