For merchants who want to create, edit and share videos, there are many new innovative online tools for little or no cost.
Here is a list of recently released tools from online video platforms and social media applications. There are tools for advertising, editing, tagging, production, social commerce, analytics, distribution and live streaming.
New video tools
YouTube announces Video Builder to create ads. For companies that do not have the resources to create videos from scratch, YouTube has created Video Builder, a free beta tool that animates static assets (images, text and logos) with music. Choose from different layouts based on your message and goals. Customize colors and fonts. Then easily generate a short YouTube video (6 seconds or 15 seconds). To join the beta program, fill in a request access form.
Vimeo s new app helps small businesses create professional videos. Video platform Vimeo has launched Create, a short format, free video creation tool in beta. Find the right story for your business using custom video templates or start from scratch. Cut with the smart editor, customize layout and elements, distribute across the web and measure the impact in one place.
Tag Snag lets you automatically attach video tags to YouTube. With a new, free Chrome tool called Tag Snag, you can extract the tags used on all YouTube videos. Navigate to a single video and grab all the video tags. Search a keyword on YouTube and grab all the tags for the top 10 videos. Copy the tags to your clipboard and start implementing them in your own videos.
InVideo launches an automated AI assistant to make better videos. InVideo, an online video creation platform, has released Intelligent Video Assistant to automatically correct technical mistakes with design and layout, such as text readability, proper alignment, animation, frame balance, motion effects and more. The goal of being as grammatical for your videos, the tool provides suggestions when creating a video. It focuses on two text-related areas: reading and understanding.
Canva introduces video editing. Canvas tools can now edit videos in addition to static images. Choose a video template and customize it to your needs. When you're done, download your video and share it on social media. Canva does not add watermarks, and there is no limit to how many times you can edit videos. Canvas video editing tools are free.
Instagram is testing trim tools for Instagram Stories clips. Instagram is testing a video trimmer tool for Stories. The new option would provide trimming of story controls and relieve dependency on third-party tools. Individuals and brands could produce and release polished videos quickly.
VSCO releases the Montage tool for editing and adding photos and videos. VSCO, a mobile app, has debuted Montage, a multimedia creation tool for stacking and adding videos, photos, colors and shapes. Choose a aspect ratio (portrait, square or landscape) and start adding multiple photos and videos to create scenes. Add different colors and shapes to create a moving collage effect. Adjust the opacity of all images in stock. Once your Montage video has been saved, place it on VSCO or off the platform.
Short video app Byte debuts. Vine co-founder Dom Hofmann has launched a sequel looping video app, Byte. Create short loop movies of up to 8 seconds. Add text and GIFs. Touch elements you added to change the timing and duration. Switches have common social functions such as a feed, page exploration, notifications and profiles. Byte plans to update the app with revenue features.
Google Area 120 launches Tangi, an app for video sharing. From Area 120, Google's internal incubator, comes Tangi, a social, video sharing app. Post a short project video (60 seconds or less), along with a link for related goodies, such as a free template. Use "Try It" to share the projects back to the community.
Clideo makes videos for shopping. Clido's new platform enables videos to be traded. Add powerful action to your videos to monetize your products and get your audience more involved with their video tagging. Collect statistical data and analyze real-time sales trends. For video films, your own video player is required; they cannot be played on YouTube. But they can be marketed on social platforms via links.
SendBird introduces voice and video APIs. Chat API provider SendBird has launched SendBird Calls Voice API and SendBird Calls Video API to integrate high quality voice and video calls into your application. Create interactions between buyers and sellers that bring products to life and ensure that users coordinate app exchanges. With SendBird calls integrated into your app, embed custom data into a call's metadata to create a contextual experience.
Adobe releases productions for Premiere Pro. To manage multi-project workflows, Adobe has created Productions for Premiere Pro, its Creative Cloud application for advanced video editing. Productions combine the projects and make them components of the larger workflow. Agencies can assign a production to each client, allowing them to quickly reference and retrieve assets from existing projects. With the help of shared local storage, several editors can work on different projects in the same production. Project locking ensures that users do not overwrite each other's work.
Facebook introduces Messenger Room. Facebook has created Messenger Rooms for free group video calls. Start a room directly from Messenger or Facebook and invite anyone to join your video call, even if she doesn't have a Facebook account. The rooms will soon have up to 50 people with no time limit. Start and share rooms on Facebook via News Feed, groups and events. Facebook also adds ways to create rooms from Instagram Direct, WhatsApp and Portal.
Skype debuts Meet Now for free group video chats. Skype has added a new feature called Meet Now, which allows people to start free group video chats without having to sign up for an account or download the app. You still need to download the Skype app to use from a phone, but you do not need an account. All Skype meeting features work on Meet Now calls.
Otter.ai provides live transcription for Zoom video calls. Otter Live Video Meeting Notes is a new feature that allows Zoom meeting hosts to provide live transcription and collaborative listing to all attendees. Generate rich notes for your clients' video calls. Live Video Meeting Notes are part of Otter for Team's plan.