The Coronavirus pandemic will almost certainly be the best news in May 2020 as in March and April. But there are still opportunities for marketers to publish content that will attract an audience.
Remember that content marketing is the act of creating or compiling content, publishing and distributing it with the goal of attracting, engaging and retaining an audience of customers and potential customers.
Content marketing uses the idea of reciprocity to nurture customer relationships. It also touches on many other marketing areas, including search engine optimization.
Here are five content marketing ideas your company can try out in May 2020.
1. Coronavirus pandemic
Although it peaks in the US in April 2020, the coronavirus pandemic will likely remain an important topic in May. Fast and sensitive content sellers can provide useful and informative articles, charts, videos and podcast sections that make sense in connection with current events.
This does not mean writing about deaths or discussing the advocacy of different hand washing techniques – unless your company may be selling hand soap. Instead, think of an example outside e-commerce and retail.
bible project, which is a religious ministry, launched a weekly "Church at Home" guide that included:
- A 5 to 10 minute video,
- A short audio message,
- 3 to 5 Scripture Readings,
- 6 to 8 discussion questions.
The Weekly Guide is delivered via email and filed on the Ministry's website. This content is useful for the ministry's "customers" and it was prompted by the coronavirus pandemic. Thus, it makes sense in context.
If your company sells fitness equipment, you can borrow this idea and publish a weekly “Workout at Home” guide. An online store that sells fishery supplies can publish guides that describe how to fish and maintain social distance (if that was a problem).
Here, the goal is to develop content that your audience of potential customers will enjoy reading or interacting with that is driven by or related to the pandemic.
2. Video tutorial
As of April 2020, YouTube reported with more than 2 billion logged-in users each month. These people watched more than 1 billion hours of video together every day. It's worth repeating. YouTube users watch more than 1 billion hours of video Daily.
One year has 8,760 hours. Thus, people watch the corresponding 114,000 years of video every day on the platform.
And data is based on behavior before many social distance recommendations or stay-home orders applied. So there is no doubt that the coronavirus pandemic has encouraged more online videos.
In May, consider releasing video tutorials that help your audience learn new skills or complete a specific task. Your video should be related to the industry your business serves and the products it sells.
For example, Eastwood Company, which sells car accessories products online, produces excellent video tutorials. At the time of writing, the company is Youtube channel had more than 319,000 subscribers.
Here is a video that Eastwood released on April 1, 2020.
3. Host a writing contest
User-generated content is powerful and influential for at least two reasons.
First, when a consumer creates content that celebrates your business or the products you sell, she connects to your business. Her natural desire to be consistent will lead her to be loyal to your business and to continue to buy from it.
Second, the content she created can serve as social proof. Other buyers, who may otherwise be unsure, see her content and decide to buy from your company.
Professor Robert Cialdini pointed out both of these factors in his widely read book, "Influence: The Psychology of Persuasion." While his example was somewhat negative – they included cults and prisoners in war camps – the effects were clear.
For your content marketing in May, host a writing contest. Ask participants to write a paragraph or two about your business. Let us know that posts can be published and offer a prize for the three best papers.
4. Nurse's Day: May 6
“Registered nurses are the lifeblood of all medical facilities. The nurse is often the first person a patient sees when they come in, and the last person they see when they leave. May 6 is National Nurses Day and the first day of National Nurses Week, ”explained the MedPro Healthcare Staffing website in a blog post on Nurses Day.
Nurses and nursing staff have generally been taxed and strained during the outbreak of Covide-19. Their long hours, dedication and importance to society are really worth a little attention.
As part of your May content marketing, keep in mind:
- Blog posts or articles about Nurses Day and National Nurses Week,
- Nurse profiles that make sense for your industry,
- Content from users on how nurses have helped them.
5. Reuse an old idea
I've written a monthly list of content marketing ideas on Practical E-commerce since 2014. If you've read this feature since then, you probably haven't tried all the suggestions. So here are two ideas from each of the past six years for your consideration.
- Star Wars Day
- National Teachers' Day
- Celebrate Wes Anderson's birthday, May 1st
- Write an information rich product page
- The Twilight Zone Day
- National Pet Week
- on the fifth of May
- Start a Hashtag campaign
- Start telling stories
- How to do, all month long
- Mother's Day
If any of these ideas are of interest to you, click on the previous list for more information.