"Reading List" is a single series where we ask e-commerce to name some of their favorite books and blogs and tell us why.
For this part we corresponded to Adriana Iordan. She is Vice President of Product Management and Growth Services at 2CheckOut, a platform that provides global payments, billing fees, global tax and financial services, risk management and compliance.
5 favorite books
"Hooked: How to build regular educational products" by Nir Eyal
“I love this book because it provides an in-depth analysis of how to connect a customer and keep them connected. It is an excellent blend of habitual psychology and real life examples. It is based on Nir's research and personal experience and is a must for anyone interested in product marketing. I strongly recommend that you read it with a marker pen in your hand, as it offers information that you do not want to forget. "
“There are many books on how to start a new business, but very few are honest about how difficult it is to run one. This is a rather personal book when Ben Horowitz analyzes the problems that leaders face every day and shares insights he gained from experiences. There are no guarantees in business. It is a constant struggle, but we must learn to embrace that struggle. It is a good business book for all entrepreneurs. "
"The tip: how small things can make a big difference" by Malcolm Gladwell
“Malcolm Gladwell is the author of five New York Times bestsellers. "Tipping Point" explains why some trends are catching and spreading around the world, and others are not. It's a fantastic mix of stories and anecdotes about why things are changing in society, who is the creator of "word of mouth" messages and how little things can start an epidemic. I recommend this to anyone who is interested in understanding how trends are started. "
"The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey
“This book is inspiring and practical. It provokes you to examine your basic characteristics: personality, character, principles and ethics. It talks about the paradigm shift, which is the change in one's perspective on how we perceive things. Covey reveals how the key to maintaining a good paradigm is to keep an open mind and realize that there is more than meets the eye. "
“John Doerr, the venture capitalist, explains how to set goals effectively and measure what really matters. The book is a collection of case studies that offer perspectives from people who followed the goals and frameworks for important results. It is a fantastic book for all CEOs and executives who are looking for a high performance culture. "
5 favorite blogs
“The popular TechCrunch site covers everything technology-related around the world. It is my resource for news about start-ups, venture capital financing, technology. It also has a section devoted entirely to e-commerce, which provides news, opinions and analysis of the most important developments in the industry. "
“This blog is about e-commerce. It was started by Richard Lazazzera, Shopify alumnus, and is focused on supporting e-commerce companies with advice, resources and tools to help them grow their early phase starts. "
“If you want to improve your site's conversion rate, this is your holy grail. The ConversionXL blog contains well-researched articles, case studies and tips and tricks on topics such as web design, A / B testing, pricing of page optimization, copywriting and more. "
"PYMNTS.com provides the most impactful news and innovations in payments and commerce, including B2B, B2C, retail and IoT."
“The Inside Intercom blog is quite popular. It covers a wide range of topics, from sales and marketing to product, design and technology. It is a good resource if you are a product manager or if you are only interested in what it takes to build a great product. "