Instagram is a hotspot for building an audience and selling products. Each caption allows up to 2,200 characters, or about 300 words, to address your products and brand.
In this article, I will discuss posts and captions that drive sales on Instagram.
Instagram truncates your captions so as not to block users' feeds. This means that the first two (mobile) to three (stationary) lines are important for getting attention. The image may attract Instagrammers to stop scrolling, but the caption will make them read more.
Consider these examples:
- Pique their interest: "Healthy chocolate chip cookies are available."
- Choose a match: "Popular opinion: we love 🍍 on ours."
- Blog post teaser: "He has enough bands. Link to the cinema for our seven favorite gifts that are not boxes.
- Train: “May is a month for mental health awareness. Our CEO shares an inspiring story with us below. "
- Emphasize the topic in all caps: "LEARN HOW TO MAKE MONEY ONLINE ⬇️."
Use the maximum allowed characters in the caption. But you will scare readers with a wall of text. A good rule is to insert a vertical space every two to three rows to separate the pieces manually. To do this, try removing extra spaces after a sentence, then press "Enter" or "Return". Alternatively Inst-space app will format for you.
Emojis can also break up text when used as bullet points. They also add visual appeal.
User generated content
Pictures and captions don't have to be original for your business. Content from customers who use your products is compelling. It builds confidence in your audience, who can see your articles in a real environment.
In the example below, the clothing company Reformation shows a customer wearing a best-selling dress.
When you publish someone's photo, you can tag her in the caption (and photo) for credit. Tagging also sparks a sense of community.
And be sure to clearly describe which product in the photo is yours.
A caption of about 300 words can tell a pretty good story. And stories are usually more memorable than facts and specifications.
On social media platforms, stories connect your brand and audience. Stories help customers find solutions to their problems and imagine becoming customers.
The example below is from Yoga Teachers College, which sells yoga products and courses. The caption includes a diploma about what led her to yoga and the company.
Probably the goal of e-commerce on Instagram is to sell products. Emphasizing bestsellers, restoration and new items can help.
To do this:
- Highlight the problem your product solves.
- Talk about a lesser known use for an article.
- Tell a story about how your product was manufactured.
If you do not have an eye-catching photo, use the copy as a photo!
Dollar Shave Club contains how to text and quick tips in their pictures. It's a great way to entice people to stop scrolling while educating them about your products.
The key is to be short and direct. Start bullets, lists and directions with action words – one thought at a time.
Call to action
An invitation tells your followers what to do next. Include one in each caption.
Note the example from Goop above. The call says: "… shop our May #GLabel Core Collection." Invitation can ask followers to click on the link in your bio to read a new blog post, leave a comment or check out your new articles.
A mix of engagement (eg "leave a comment"), education (eg "read our blog post") and sales ("store") are a sure way to sell products without going overboard.
Sending followers to your link in the bio section is crucial because Instagram does not allow links in a caption. In addition, social media users usually do not copy and paste a dead link, even if it is abbreviated. So don't even try to insert a link in the caption.
Instead, synchronize the link in your bio with your captions to help your followers.
Calls may include:
- "Tag a friend who would love this."
- "Let us know your thoughts below."
- "Read the full story (link in cinema)."
- "Tell me your favorite!"
- "Go to the link in the cinema to register."
A clear biography is similar to a website title: It tells the reader what you offer and its unique benefit. Here is a great example:
Straw is fun! But they do not have to harm the planet. Our reusable glass beams are handmade in the United States of high quality glass.
Be clear and adventurous in the bio section. Give potential customers a reason to press the following button.