We publish about 45 articles every month and hopefully e-commerce will help improve their business. The following are the ten most popular articles we published in June 2020. Articles from the beginning of the month are more likely to make the list than later. Don't advertise to existing customers, says the serial e-commerce entrepreneur Taylor … Read more June 2020 Top 10: Our most popular posts
Google and Microsoft advertisers have had to rethink quality copy with the format of extended text ads and responsive search ads. But the copies are the same for all pay-per-click ads: include the searcher's query, the product's value proposition, and a clear call. Standard Google ads can contain at least three headings and two description … Read more Anatomy of a text ad
In 2009, Amazon began quietly offering batteries under AmazonBasics, its own brand. Today, Amazon has about 400 private brands for 23,000 products. Amazon also has hundreds of Amazon-exclusive brand partners through its Amazon Accelerator ("Our Brands") and Amazon Launchpad programs. For retailers, Amazon's portfolio of private labels and affiliates shows significant competition in search results, … Read more 20 best private label brands from Amazon
Before the Covid-19 pandemic, many merchants in physical stores thought contactless payments were a fashion fly. Most saw no reason to implement contactless systems. After all, they were expensive to install and difficult to operate with little obvious return on investment. Then came the coronavirus. Everything was changed for contactless payments. Now consumers are unwilling … Read more Are QR codes an option for contactless payments?
Last month, I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I will discuss strategies for optimizing Instagram posts to retain and engage an audience of potential buyers. Selling on Instagram Understand the algorithm. The goal of Instagram's algorithm is to promote a positive user experience by displaying relevant … Read more Advanced strategies for selling on Instagram
Kurt Elster's "The Inofficial Shopify Podcast" has been downloaded more than 1 million times. His agency, Ether Bike, helps Shopify merchants earn revenue and profits. And his newsletter at KurtElster.com contains tips and strategies for scaling a Shopify store. “I eat, sleep and breathe Shopify. I even have a Shopify nameplate, Elster told me. You … Read more Shopify's App Store is good and bad, says & # 39; unofficial & # 39; expert
Once it has defined the objectives of its business or marketing campaign, an e-commerce company should decide how to measure results. “There is a difference between winners and losers when it comes to web analytics. The winners … have a well-structured digital marketing and measurement model. Don't lose, " wrote Avinash Kaushik, founder of Market … Read more What is your plan for measuring market performance?
"Ecommerce Briefs" is my single series of news and development affecting online retailers. In this payout, I will report on Walmart's partnership with Shopify, the fight for brick-and-mortar retailers, and Instagram's e-commerce efforts. Walmart Bolsters Ecommerce Last week, Walmart and Shopify revealed that they are joining forces to bring 1,200 salespeople to Walmart.com's marketplace by … Read more E-commerce cards: Walmart and Shopify, Physical Store Outlook, Instagram
How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profits. Website performance is critical for three reasons: the increase in mobile usage, Google's emphasis on page speed as a criteria for search ranking, and consumer expectations. As an example, one often cited 2017 … Read more 3 excellent performance testing tools from Google
Google recently announced "Core Web Vitals", which are new performance metrics that will be a search ranking signal next year. From message: Earlier this month, the Chrome team announced Core Web Vitals, a set of metrics related to speed, responsiveness and visual stability, to help website owners measure the user experience on the Web. Today … Read more Evaluate Google's "Core Web Vitals" on Shopify themes