23 free web design tools from fall 2019

Free resources from the design community can add value to your e-commerce site. Here is a list of new web tools and design elements from the fall of 2019. There are designer and development apps, coding resources, color tools, fonts and more. All of these tools are free, but some also offer premium versions. Free … Read more 23 free web design tools from fall 2019

Reading list: Mario Kägo from Wild Fix Media

Mario Kägo "Reading List" is a single series where we ask professional e-commerce to name some of their favorite books and blogs and explain why. For this payment, we corresponded with Mario Kägo. He is the CEO of Wild Fix Media, an e-commerce consulting firm focusing on ad management, sales funnel strategy and content generation. … Read more Reading list: Mario Kägo from Wild Fix Media

Apply a "Blue Ocean Strategy" for objective business decisions

A 2004 book, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant," describes markets like either the Red Sea, bloody from tough competition or the blue oceans where a company can successfully sail for growth and profitability without much competition. The authors, W. Chan Kim and Renée Mauborgne, are world-famous business … Read more Apply a "Blue Ocean Strategy" for objective business decisions

E-Commerce Summary: Unilever's Liquidation Site; Amazon shipping delays; Shopify; Jumia

"Ecommerce Briefs" is my single series of news and development affecting online retailers. In this section, I will report on Unilever's new B2B liquidation site, Amazon's delays with holiday shipping, Shopify's holiday shopping statistics and problems with Jumia, the African e-commerce market. Unilever's liquidation market The new Unilever Liquidation Auctions use the B-Stock platform. Sellers … Read more E-Commerce Summary: Unilever's Liquidation Site; Amazon shipping delays; Shopify; Jumia

How do you define e-commerce success?

Owning and running an e-commerce company should be rewarding and satisfying. It should provide a sense of well-being, creativity, drive and success. Unfortunately, it does not for some entrepreneurs. Sometimes entrepreneurs feel inadequate. They feel stressed, overworked and defeated. It is worse that a leader's feelings and attitudes can affect the entire company. Negativity and … Read more How do you define e-commerce success?

5 Stories of SEO Wives That Don't Go Away

There is a wife's story that white wine will remove a red wine spot. Another claim that eating one apple a day will keep a doctor away. These myths persist despite a lack of evidence. Eating an apple every day does not affect the frequency of visits to doctors. Many women's stories surround search engine … Read more 5 Stories of SEO Wives That Don't Go Away

Ecommerce Product Releases: December 15, 2019

Here is a list of mid-December product releases and updates from companies offering online retailer services. There are updates on shipping, repeat purchases, marketing services, cross-border sales, live-stream video and promotional tools. Did you get an e-commerce product? Email releases@practicalecommerce.com. Product releases for e-commerce UPS expands international Express services. UPS announced expansion in 40 countries … Read more Ecommerce Product Releases: December 15, 2019

5 Smart Email Marketing Tactics for Vacation Conversions

I have received many weekend emails via email marketing since the busy Black Friday to Cyber ​​Monday weekend. In this post I will share five that are particularly smart. Combine email and physical mail In November I was looking for a pair of slippers I saw in a store in Ireland. A quick Google search … Read more 5 Smart Email Marketing Tactics for Vacation Conversions

Are SEO Audits Worth the Money?

A review of search engine optimization can cover any number of components – technical, content, competitive, backlinks, mobile and analytics. Or it could be even more detailed. For example, a technical audit may include website speed, redirects, and crawl budget. The risk of a generic SEO audit is that it repairs the surface, with little … Read more Are SEO Audits Worth the Money?