6 ways to convert new visitors to subscribers via email

Many online retailers have experienced traffic increases due to the pandemic. Converting new traffic to immediate purchases can be challenging. The next best option is to attract visitors to subscribe to your email communication. In this post, I will provide tips for converting new visitors to email subscribers. Convert visitors to subscribers Find the source … Read more 6 ways to convert new visitors to subscribers via email

3 data visualization tools – basic for robust

Charts and maps can increase the efficiency and expressiveness of data. Microsoft Excel 1985 was the first of many visualization tools to help communicate data, such as large images at the executive level and detailed weekly dashboards. Many visualization tools have emerged ever since. In this article, I will evaluate three of them – Excel, … Read more 3 data visualization tools – basic for robust

3 data visualization tools – basic for robust

Charts and maps can increase the efficiency and expressiveness of data. Microsoft Excel 1985 was the first of many visualization tools to help communicate data, such as large images at the executive level and detailed weekly dashboards. Many visualization tools have emerged ever since. In this article, I will evaluate three of them – Excel, … Read more 3 data visualization tools – basic for robust

14 marketplaces for hiring freelance designers, developers, writers, marketers and more

Here is a list of marketplaces to hire freelance designers, developers, writers, economists, social media marketers and more. There are public marketplaces with huge pools of workers in hundreds of areas as well as specialized marketplaces focused on areas such as design, Amazon stores and even expert consulting. odesk odesk odesk (formerly Elance-oDesk), is one … Read more 14 marketplaces for hiring freelance designers, developers, writers, marketers and more

A 4-Step Plan for Video Marketing Success

Videos are a powerful way for e-commerce to build lasting and profitable customer relationships. For example, YouTube reaches more viewers on mobile devices alone than the total American audience on any TV network. In total, more than 2 billion logged-in users visit YouTube every month, according to the company's press page. Add to the growth … Read more A 4-Step Plan for Video Marketing Success

Ecommerce Product Releases: June 14, 2020

Here is a list of mid-June product releases and updates from companies offering online retailer services. There are updates on visual search, lending, loyalty programs, payments, fraud protection and games. Do you have an e-commerce product edition? Email releases@practicalecommerce.com. Product releases for e-commerce Avalara helps companies automate tax compliance for consumer use. Avalara, a provider … Read more Ecommerce Product Releases: June 14, 2020

Don't advertise to existing customers, says the serial e-commerce entrepreneur

Taylor Holiday operates three successful e-commerce companies, a thriving, e-commerce-focused advertising agency and a training membership for advertising. He has developed definite views on acquiring customers and advertising performance, among other insights. “The lifetime value is subjective. I prefer the term "cash multiplier." “Attribution is not important to us. That's not why there is an … Read more Don't advertise to existing customers, says the serial e-commerce entrepreneur

Use internal data for new products, new customers

An e-commerce company's internal data – website search queries, customer feedback, geographical concentration and more – can identify opportunities for new products and new customers. E-commerce merchants miss opportunities by not using their data. New products, new customers, upsells, cross-sells – internal data can provide insight into all of them. In this post, I will … Read more Use internal data for new products, new customers

Mexico's e-commerce matures | Practical e-commerce

When I last addressed Mexican e-commerce in 2014, citizens distrusted online shopping, relying on simple payment methods, and did not buy from foreign websites. 2020 is very much unchanged. A large proportion of Mexicans still do not have bank accounts or credit cards. But more people are embracing e-commerce, revenue is increasing and cross-border sales … Read more Mexico's e-commerce matures | Practical e-commerce