"High quality, low volume" drives GouletPens.com to 35 employees, SKU 4500

Conventional wisdom in e-commerce is that merchants should sell across multiple channels, manufacture or control their products and scale. Don't tell it to Brian Goulet, president of The Goulet Pen Company, which sells advanced fountains and writing accessories. "I wanted to be a craftsman," Goulet told me. “That strategy is shaping our entire business. We … Read more "High quality, low volume" drives GouletPens.com to 35 employees, SKU 4500