Guide to Google Ads automatic bidding options

Automatic bidding in Google ads removes control from advertisers and relies on Google's cost and performance algorithm. Google uses different signals to do this. For manual bidding, advertisers can set bid modifiers by audience type, unit, location, and time of day, for example. But Google can automate bids by query, creatives, apps, browsers, languages, operating … Read more Guide to Google Ads automatic bidding options

Don't drop Google Shopping ads despite the free ads

In a surprise, on April 21, Google announced that some of the listings on the Google Shopping tab would be free. Google had required sellers to create a Merchant Center account and run Shopping ads through Google ads. So far, Shopping List sellers will still need a Merchant Center account but not Google ads. The … Read more Don't drop Google Shopping ads despite the free ads

How to use competitors' names in Google ads

A hotly debated topic in paid search marketing offers competitors' names and phrases. The considerations go beyond the legality. Whether or not I'm going to do it, and how, is what I will address in this post. Legal issues The legal consequences are about trademarks. A company that has been there granted a trademark on … Read more How to use competitors' names in Google ads

Google ads balance automated bids with user control

In "3 Practical Google Ad Scripts for Automating Tasks," I addressed methods to speed up pay-per-click management. However, in my experience, advertisers should gently adopt Google's drive to automate campaigns. The key is to find the right balance between automation and user control. Bid strategies are among the most common forms of automation. Google's "smart … Read more Google ads balance automated bids with user control

Google displays shopping ads in Gmail

I received an email a few days ago from Google stating that Shopping ads would be running in Gmail starting the week of March 4th. Soon, your regular Shopping campaigns can reach users who begin and continue their shopping journey in Gmail. Shopping ads (both Product Shopping Ads and Showcase Shopping Ads) will be eligible … Read more Google displays shopping ads in Gmail

3 new Google ads Image formats can help merchants

A primary benefit of Google Shopping is visual. Instead of reading about a product, viewers can see a picture of it. It helps to pre-qualify the click. For example, a consumer searching for "black lamp lighting" can see the image and then click on the ad. Probably she would not click if the photo was … Read more 3 new Google ads Image formats can help merchants

My 3 favorite filters from Google ads

Managing Google ads can be a daunting task, even for experienced practitioners. The user interface contains two columns of left navigation, 25 links in the "Tools and Settings" area and the primary workspace with a graphical and two-variable table. With these options and data, it is important that advertisers sort out the noise. An underused … Read more My 3 favorite filters from Google ads

Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions

Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions

Google ads now automatically include location extensions

A few weeks back I received an email from Google ads with the subject line "Location extensions will be enabled in Google ads." I get a lot of emails from Google. But even with a quick scan, I could say that it was different: Google would add something if I didn't opt ​​it out. If … Read more Google ads now automatically include location extensions