How to go through monthly advertising spend

Choosing marketing channels is just the first step in digital advertising. Equally important is to allocate a budget and then manage spending based on performance. In this post I provide a framework. considerations Limiting daily spending helps manage a budget. However, it is not ideal for optimizing performance. It is common to assign a maximum … Read more How to go through monthly advertising spend

Use Amazon's brand analytics to lower advertising costs, drive sales

Amazon's brand analysis provides valuable statistics for sellers in the brand register. The metrics include recent ad changes, such as targeting competitors in ads and search terms. Used strategically, Brand Analytics can drive sales. brand Analysis Brand Analytics provides insight into sales, search terms, and buying behavior. It is only available to trademark owners, not … Read more Use Amazon's brand analytics to lower advertising costs, drive sales