How Covid-19 affects British companies

It is not surprising that many e-commerce companies in the UK have reported increased sales during the pandemic. This is mainly within the so-called "essential" and do-it-yourself areas. However, sales of fashion, clothing and luxury goods have decreased. Time will tell if these trends continue. Delivery periods in the UK have increased. Even Amazon Prime … Read more How Covid-19 affects British companies

6 ways Geography affects e-commerce conversions

Traders are usually aware of the states or countries where their customers reside. But merchants do not often consider adding the geographical variables to their marketing campaigns. Buyer's placement is usually available in the "Send To" field of the e-commerce checkout process. Google Analytics also has Enhanced Ecommerce enabled. There are several ways to evaluate … Read more 6 ways Geography affects e-commerce conversions

Google's "hosted" Tweak affects websites with select snippets

The term "congestion" refers to multiple organic search results from a single domain for the same query. Host crowding makes it harder to break into the first results page. In what should be good news, Google announced last week that it is reducing the incidence of host training. So why is the search engine optimization … Read more Google's "hosted" Tweak affects websites with select snippets