Analyze competitors' bread crumbs for categories, products

Knowing the bread cream navigation of your e-commerce competitors can be helpful. It can identify missing categories on your own website, navigation ideas and even competitors' best-selling products. At the recent SMX West conference in San Jose, Arsen Rabinovich from the agency TopHatRank shared a technology with Screaming Frog to extract bread structure from any … Read more Analyze competitors' bread crumbs for categories, products

Analyze competitors' bread crumbs for categories, products

Knowing the bread crumb navigation of your e-commerce competitors can be helpful. It can identify missing categories on your own website, navigation ideas and even competitors' best-selling products. At the recent SMX West conference in San Jose, Arsen Rabinovich from the agency TopHatRank shared a technology with Screaming Frog to extract bread structure from any … Read more Analyze competitors' bread crumbs for categories, products

Analyze competitors for ideas with high traffic content

E-commerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content – good or bad – can generate ideas for your own company's articles, videos, podcasts or similar. In this post, I'm going to look at a simple way to produce content marketing ideas from your competitors' best results using Ahrefs, … Read more Analyze competitors for ideas with high traffic content

Using COUNTIF, COUNTIFS in Google Sheets to sort, analyze data

Whether you're researching keywords, examining lead sources, or analyzing customer attributes from a CRM export, Google Sheets COUNTIF and COUNTIFS formulas can help. These two spreadsheet formulas only count a cell (from a range of cells) if specific criteria are met. Recently, a multi-channel reseller wanted to analyze five years worth of lead and conversion … Read more Using COUNTIF, COUNTIFS in Google Sheets to sort, analyze data

7 Ways to Analyze Black Friday, Cyber ​​Monday Sales

E-commerce marketers can gain many insights from analyzing sales activity from Black Friday and Cyber ​​Monday. The effort can greatly improve future campaigns. Sales of Black Friday and Cyber ​​Monday are ready. Marketers should review the results for future campaign insights. There are several approaches. In this post, I will review seven ways to analyze … Read more 7 Ways to Analyze Black Friday, Cyber ​​Monday Sales