Success in mobile commerce requires a mobile-specific strategy

A distinct strategy for mobile e-commerce may or may not be the difference in success. In this post, I share a framework for creating a short- and long-term mobile strategy. Money, time and human capital are your most valuable resources. How you allocate each of these defines your strategy. A distinct strategy for mobile e-commerce … Read more Success in mobile commerce requires a mobile-specific strategy

3 ways consumers use mobile commerce

Eighty-five percent of mobile Internet users wait (i) for something, (ii) in the workplace or (iii) relax at home. E-shop owners often make broad assumptions about their visitors – the settings, the environment and the context they visit. I spent about four years helping build Walmart's mobile business. Based on that experience and further research, … Read more 3 ways consumers use mobile commerce