How to use competitors' names in Google ads

A hotly debated topic in paid search marketing offers competitors' names and phrases. The considerations go beyond the legality. Whether or not I'm going to do it, and how, is what I will address in this post. Legal issues The legal consequences are about trademarks. A company that has been there granted a trademark on … Read more How to use competitors' names in Google ads

Analyze competitors' bread crumbs for categories, products

Knowing the bread cream navigation of your e-commerce competitors can be helpful. It can identify missing categories on your own website, navigation ideas and even competitors' best-selling products. At the recent SMX West conference in San Jose, Arsen Rabinovich from the agency TopHatRank shared a technology with Screaming Frog to extract bread structure from any … Read more Analyze competitors' bread crumbs for categories, products

Analyze competitors' bread crumbs for categories, products

Knowing the bread crumb navigation of your e-commerce competitors can be helpful. It can identify missing categories on your own website, navigation ideas and even competitors' best-selling products. At the recent SMX West conference in San Jose, Arsen Rabinovich from the agency TopHatRank shared a technology with Screaming Frog to extract bread structure from any … Read more Analyze competitors' bread crumbs for categories, products