Restore the market directly to consumers

Directly to the consumer brands were stars from 2018 to mid-2019. The story was that they were run flawlessly while retailers of brick and mortar winding. Weaknesses are now emerging in the DTC arena. Brandless shuts off Earlier this month, just two and a half years after launch, Brandless – which offered "cruelty-free" households, personal … Read more Restore the market directly to consumers

3 ways consumers use mobile commerce

Eighty-five percent of mobile Internet users wait (i) for something, (ii) in the workplace or (iii) relax at home. E-shop owners often make broad assumptions about their visitors – the settings, the environment and the context they visit. I spent about four years helping build Walmart's mobile business. Based on that experience and further research, … Read more 3 ways consumers use mobile commerce