SEO, content and email work better

Search engine optimization, content marketing and email marketing can work together to create a virtuous bike that attracts customers to your e-store, encourages them to engage with your brand and take them back for purchase after purchase. Each of these marketing disciplines complements the others. SEO aims to attract more and better quality website traffic … Read more SEO, content and email work better

5 Content Marketing Ideas for June 2020

In June 2020, your content marketing could feature martinis, selfies, cookouts, live-streaming, and safety. Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020. 1. … Read more 5 Content Marketing Ideas for June 2020

5 Ideas for Content Marketing for May 2020

The Coronavirus pandemic will almost certainly be the best news in May 2020 as in March and April. But there are still opportunities for marketers to publish content that will attract an audience. Remember that content marketing is the act of creating or compiling content, publishing and distributing it with the goal of attracting, engaging … Read more 5 Ideas for Content Marketing for May 2020

SEO: Use canonical tags to reduce duplicate content

Canonical tags are an important tool for preventing duplicate content in organic search results. "Canonical" in search engine parlance means the true side of potentially many duplicates. Canonical tags are single lines of code in HTML part of a web page. They are invisible to visitors but not to search engines. Note the example below … Read more SEO: Use canonical tags to reduce duplicate content

SEO: 7 Ways E-Commerce Websites Create Duplicate Content

I have never worked with an e-commerce platform that was completely free of duplicate content. Some platforms are better at containing the spread. But a change of settings or code can accidentally produce duplicates – ie different pages with different URLs for the same content. The effects of bots discovering and indexing these duplicates are … Read more SEO: 7 Ways E-Commerce Websites Create Duplicate Content

5 Content Marketing Ideas for April 2020

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these goals, however, takes compelling topics. Here are five content marketing ideas that your business can try. 1. Convert items to audio In 2019, approximately 144 million Americans were 12 years or older … Read more 5 Content Marketing Ideas for April 2020

Content lessons from 4,700 articles, 24 years of journalism

The type of blog posts, whitepapers and articles that attract and engage the company's potential customers are often the result of a process. Certainly there is a level of creativity in everything written. But for content marketing, that creativity is often similar to the work of a builder who carefully frames and finishes a house … Read more Content lessons from 4,700 articles, 24 years of journalism

5 Helpful Chrome Add-ons for Content Marketers

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos can improve their productivity with some useful Chrome browser extensions. The people who create, publish and distribute content as part of a company's marketing strategy have many tasks to complete. Fortunately, Chrome allows extensions, many of which can … Read more 5 Helpful Chrome Add-ons for Content Marketers

5 Ideas for Content Marketing for March 2020

E-commerce marketers looking for topic ideas for March 2020 can find inspiration for stories, poetry and the many contributions women have made to society and the company. Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging and retaining customers. Here are five content marketing … Read more 5 Ideas for Content Marketing for March 2020

Analyze competitors for ideas with high traffic content

E-commerce competitors can be a good source of inspiration and ideas. Analyzing a competitor's content – good or bad – can generate ideas for your own company's articles, videos, podcasts or similar. In this post, I'm going to look at a simple way to produce content marketing ideas from your competitors' best results using Ahrefs, … Read more Analyze competitors for ideas with high traffic content