Through 2020, 360-degree product photos increase conversions

A long-time conversion strategy for e-commerce – 360-degree product photography – is evident in large retail markets, major B2B websites, online furniture stores and car markets, indicating that it still represents an opportunity to increase sales. If Google Trends is any indication, the interest in photography with 360 products peaked more than 15 years ago. … Read more Through 2020, 360-degree product photos increase conversions

Write for fifth graders to drive conversions

E-commerce content is more than sales pitches and technical information. Buyers who cannot understand your communication will not convert. To get their attention, write on a fifth grade reading level. Reading comprehension plays a crucial role in e-commerce. Buyers need to understand how a product or service works. A good example is the Harry Potter … Read more Write for fifth graders to drive conversions

6 ways Geography affects e-commerce conversions

Traders are usually aware of the states or countries where their customers reside. But merchants do not often consider adding the geographical variables to their marketing campaigns. Buyer's placement is usually available in the "Send To" field of the e-commerce checkout process. Google Analytics also has Enhanced Ecommerce enabled. There are several ways to evaluate … Read more 6 ways Geography affects e-commerce conversions

Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions

Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions

5 Smart Email Marketing Tactics for Vacation Conversions

I have received many weekend emails via email marketing since the busy Black Friday to Cyber ​​Monday weekend. In this post I will share five that are particularly smart. Combine email and physical mail In November I was looking for a pair of slippers I saw in a store in Ireland. A quick Google search … Read more 5 Smart Email Marketing Tactics for Vacation Conversions