Shutting down Coronavirus drives click and collect e-commerce

Even before the coronavirus-induced shutdown, e-commerce with click-and-collect grew rapidly. But now that many Americans stay home or stay away from flattening the Covid-19 curve, some unexpected companies are also taking online orders to pick up. Let's start with some background. Click-and-collect – also known as "buy online pick up in-store" or "BOPIS" – has … Read more Shutting down Coronavirus drives click and collect e-commerce

Performance marketing in Coronavirus decline

Even before the coronavirus pandemic, e-commerce commerce should optimize advertising campaigns. It includes performance marketing, which is online campaigns that only cost the advertiser when a potential customer takes some action, for example by clicking on an ad per payment per click or starting a chat on Facebook Messenger. Given that stores are closing and … Read more Performance marketing in Coronavirus decline

Coronavirus can drive car dealers to e-commerce

The handling of the coronavirus pandemic in the US has led to temporary closures of stores, social distancing and financial problems. People and industries are affected, including car dealers. US vehicle sales could drop as much as 20 percent in the short term, according to a March 19, 2020, CNBC report. USA Today reported that … Read more Coronavirus can drive car dealers to e-commerce

Coronavirus Disrupting the global economy, including e-commerce

The corona virus was first discovered in Wuhan, in central China, a densely populated area with many manufacturing facilities. Image: Google Maps. When the coronavirus outbreak occurred in Wuhan, Hubei Province, Chinese authorities claimed that it was located, albeit in an area with a large population and many manufacturing facilities. Then the virus is spread … Read more Coronavirus Disrupting the global economy, including e-commerce