Japan is an attractive market for cross-border e-commerce

Japan is the world's third largest e-commerce market after China and the United States. However, it is often overlooked by foreign online shoppers due to an unusually low cross-border purchase rate and a somewhat insular strategy for online shopping. Only 10 percent of Japanese consumers buy goods on foreign websites. Nevertheless, with a population of … Read more Japan is an attractive market for cross-border e-commerce