Do you need sales in the pandemic? Increase customer service

As coronavirus keeps millions of people at home, online store traffic continues to increase. According to Statista, non-essential purchases are also changing online. The screenshot below from Google Analytics is for a small company that sells niche collectors online. Compared to 1-14 April 2020 to 2019, sessions, transactions and revenues increased by 72.16 percent, 238.85 … Read more Do you need sales in the pandemic? Increase customer service

Done right, customer profiles drive revenue

A good customer profile relies on objective information to describe buyers, and often divides them around the reasons why they choose a company or product. The term "customer profiles" is sometimes used interchangeably with the phrase "customers" or "marketing people", but a few marketers – especially those at HubSpot – prefer separate meanings. These people … Read more Done right, customer profiles drive revenue