Don't advertise to existing customers, says the serial e-commerce entrepreneur

Taylor Holiday operates three successful e-commerce companies, a thriving, e-commerce-focused advertising agency and a training membership for advertising. He has developed definite views on acquiring customers and advertising performance, among other insights. “The lifetime value is subjective. I prefer the term "cash multiplier." “Attribution is not important to us. That's not why there is an … Read more Don't advertise to existing customers, says the serial e-commerce entrepreneur

Use internal data for new products, new customers

An e-commerce company's internal data – website search queries, customer feedback, geographical concentration and more – can identify opportunities for new products and new customers. E-commerce merchants miss opportunities by not using their data. New products, new customers, upsells, cross-sells – internal data can provide insight into all of them. In this post, I will … Read more Use internal data for new products, new customers

A "Side Project" for Amazon sellers attracts 250,000 customers, 150 employees

Five years ago, Greg Mercer traveled the world and earned himself by buying white brands from China and selling them on Amazon. "I realized that some of my products went better than others," he told me. “I developed spreadsheets to estimate how good Amazon products were. It was labor intensive. I thought it would be … Read more A "Side Project" for Amazon sellers attracts 250,000 customers, 150 employees

Tips for retaining online customers after the pandemic

The corona virus increases the visibility of e-commerce among consumers. Merchants, especially those who sell so-called "essential" goods, have experienced an increase in sales. Thus, Covid-19 represents an opportunity for online salespeople to retain new customers in the long term, not just under the temporary shelters. But many traders fail to capitalize. The following are … Read more Tips for retaining online customers after the pandemic