Don't advertise to existing customers, says the serial e-commerce entrepreneur

Taylor Holiday operates three successful e-commerce companies, a thriving, e-commerce-focused advertising agency and a training membership for advertising. He has developed definite views on acquiring customers and advertising performance, among other insights. “The lifetime value is subjective. I prefer the term "cash multiplier." “Attribution is not important to us. That's not why there is an … Read more Don't advertise to existing customers, says the serial e-commerce entrepreneur

Don't drop Google Shopping ads despite the free ads

In a surprise, on April 21, Google announced that some of the listings on the Google Shopping tab would be free. Google had required sellers to create a Merchant Center account and run Shopping ads through Google ads. So far, Shopping List sellers will still need a Merchant Center account but not Google ads. The … Read more Don't drop Google Shopping ads despite the free ads

5 Stories of SEO Wives That Don't Go Away

There is a wife's story that white wine will remove a red wine spot. Another claim that eating one apple a day will keep a doctor away. These myths persist despite a lack of evidence. Eating an apple every day does not affect the frequency of visits to doctors. Many women's stories surround search engine … Read more 5 Stories of SEO Wives That Don't Go Away