Writing Instagram texts to drive sales

Instagram is a hotspot for building an audience and selling products. Each caption allows up to 2,200 characters, or about 300 words, to address your products and brand. In this article, I will discuss posts and captions that drive sales on Instagram. Instagram truncates your captions so as not to block users' feeds. This means … Read more Writing Instagram texts to drive sales

Better fathers, men, leaders drive the founder of "Order of Man"

In March 2015, Ryan Michler owned a successful financial planning company. His clients were medical. He served a comfortable life. "I made big money," Michler told me. “But I felt something was missing. I thought there were opportunities to help men. And that's when I started. " What he started was Order of Man, a … Read more Better fathers, men, leaders drive the founder of "Order of Man"

Better fathers, men, leaders drive the founder of "Order of Man"

In March 2015, Ryan Michler owned a successful financial planning company. His clients were medical. He served a comfortable life. "I made big money," Michler told me. “But I felt something was missing. I thought there were opportunities to help men. And that's when I started. " What he started was Order of Man, a … Read more Better fathers, men, leaders drive the founder of "Order of Man"

Write for fifth graders to drive conversions

E-commerce content is more than sales pitches and technical information. Buyers who cannot understand your communication will not convert. To get their attention, write on a fifth grade reading level. Reading comprehension plays a crucial role in e-commerce. Buyers need to understand how a product or service works. A good example is the Harry Potter … Read more Write for fifth graders to drive conversions

Coronavirus can drive car dealers to e-commerce

The handling of the coronavirus pandemic in the US has led to temporary closures of stores, social distancing and financial problems. People and industries are affected, including car dealers. US vehicle sales could drop as much as 20 percent in the short term, according to a March 19, 2020, CNBC report. USA Today reported that … Read more Coronavirus can drive car dealers to e-commerce

Reward programs drive success with email marketing

A high priority for e-commerce companies is to attract high-converting traffic. Email marketing is an important bridge to attract prospects to browse and shop. However, increased email competition and mobile distractions make it more and more difficult to stand out. A reward program can help. In this post, I will address the benefits of rewards … Read more Reward programs drive success with email marketing

3 KPIs to drive e-commerce profits

Basic inventory management involves tracking quantities per channel, location and return rate. However, important performance indicators are much more critical to drive profits. In this post, I will address three key KPIs for inventory: turnover, transportation costs and opportunity costs. inventory turnover Inventory turnover is the cost of goods sold divided by the average inventory … Read more 3 KPIs to drive e-commerce profits

Done right, customer profiles drive revenue

A good customer profile relies on objective information to describe buyers, and often divides them around the reasons why they choose a company or product. The term "customer profiles" is sometimes used interchangeably with the phrase "customers" or "marketing people", but a few marketers – especially those at HubSpot – prefer separate meanings. These people … Read more Done right, customer profiles drive revenue

Use Amazon's brand analytics to lower advertising costs, drive sales

Amazon's brand analysis provides valuable statistics for sellers in the brand register. The metrics include recent ad changes, such as targeting competitors in ads and search terms. Used strategically, Brand Analytics can drive sales. brand Analysis Brand Analytics provides insight into sales, search terms, and buying behavior. It is only available to trademark owners, not … Read more Use Amazon's brand analytics to lower advertising costs, drive sales

Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions