Building trust during the pandemic drives long-term loyalty

As most US states are opening up again, it is easy to consider removing temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing issues. According to Ipsos, a leading data provider, 78 percent of consumers who have tried a new brand or product will continue to use it. Now it's time … Read more Building trust during the pandemic drives long-term loyalty

Shutting down Coronavirus drives click and collect e-commerce

Even before the coronavirus-induced shutdown, e-commerce with click-and-collect grew rapidly. But now that many Americans stay home or stay away from flattening the Covid-19 curve, some unexpected companies are also taking online orders to pick up. Let's start with some background. Click-and-collect – also known as "buy online pick up in-store" or "BOPIS" – has … Read more Shutting down Coronavirus drives click and collect e-commerce

"High quality, low volume" drives GouletPens.com to 35 employees, SKU 4500

Conventional wisdom in e-commerce is that merchants should sell across multiple channels, manufacture or control their products and scale. Don't tell it to Brian Goulet, president of The Goulet Pen Company, which sells advanced fountains and writing accessories. "I wanted to be a craftsman," Goulet told me. ‚ÄúThat strategy is shaping our entire business. We … Read more "High quality, low volume" drives GouletPens.com to 35 employees, SKU 4500