SEO, content and email work better

Search engine optimization, content marketing and email marketing can work together to create a virtuous bike that attracts customers to your e-store, encourages them to engage with your brand and take them back for purchase after purchase. Each of these marketing disciplines complements the others. SEO aims to attract more and better quality website traffic … Read more SEO, content and email work better

5 Tips on email marketing during the pandemic

Most e-commerce companies rely on e-mail marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, including tactics. In this post, I will address how to handle email marketing during the pandemic. Frequency Depending on the product or service, you adjust the frequency of marketing emails. It may be an increase or … Read more 5 Tips on email marketing during the pandemic

Hidden opportunities in an email subscription list

I often write about the value of email data. E-mail marketing is still an effective way to drive sales for e-commerce. An active and deliverable email address can add significant dollars to your final line. Every email database has hidden opportunities in my experience. I will address these opportunities in this post. Hidden opportunities in … Read more Hidden opportunities in an email subscription list

Reward programs drive success with email marketing

A high priority for e-commerce companies is to attract high-converting traffic. Email marketing is an important bridge to attract prospects to browse and shop. However, increased email competition and mobile distractions make it more and more difficult to stand out. A reward program can help. In this post, I will address the benefits of rewards … Read more Reward programs drive success with email marketing

Essential e-mail marketing features for e-commerce 2020

The e-mail marketing needs of e-commerce are becoming increasingly sophisticated due to technological improvements and consumer demands. E-mail service providers respond with new features and functions, often at a lower monthly cost. In this post, I will address the most important e-mail marketing features for e-commerce in 2020. market Tools Easy to use. Usually, marketers … Read more Essential e-mail marketing features for e-commerce 2020

5 Smart Email Marketing Tactics for Vacation Conversions

I have received many weekend emails via email marketing since the busy Black Friday to Cyber ​​Monday weekend. In this post I will share five that are particularly smart. Combine email and physical mail In November I was looking for a pair of slippers I saw in a store in Ireland. A quick Google search … Read more 5 Smart Email Marketing Tactics for Vacation Conversions