Don't advertise to existing customers, says the serial e-commerce entrepreneur

Taylor Holiday operates three successful e-commerce companies, a thriving, e-commerce-focused advertising agency and a training membership for advertising. He has developed definite views on acquiring customers and advertising performance, among other insights. “The lifetime value is subjective. I prefer the term "cash multiplier." “Attribution is not important to us. That's not why there is an … Read more Don't advertise to existing customers, says the serial e-commerce entrepreneur

Canada-based entrepreneur scales to 15 websites, 30 remote employees

Ronnie Teja immigrated to Vancouver, Canada in 2008. He was 22. Flushable until 2020, and he owns and operates a thriving e-commerce company that sells watches and accessories on 15 websites, including Branzio.com. His team consists of 30 employees in a dozen countries. I recently talked to him about starting his business, getting websites and … Read more Canada-based entrepreneur scales to 15 websites, 30 remote employees