Don't advertise to existing customers, says the serial e-commerce entrepreneur

Taylor Holiday operates three successful e-commerce companies, a thriving, e-commerce-focused advertising agency and a training membership for advertising. He has developed definite views on acquiring customers and advertising performance, among other insights. “The lifetime value is subjective. I prefer the term "cash multiplier." “Attribution is not important to us. That's not why there is an … Read more Don't advertise to existing customers, says the serial e-commerce entrepreneur

Will new e-commerce vendors push existing merchants?

The Coronavirus pandemic has forced some brick and mortar companies to focus on e-commerce, but this shift in focus is unlikely to stop many permanent closures. "If this is not the retail apocalypse, I don't know what would be," said Sarah Wyeth, lead retail and restaurant analyst at S&P Global Ratings, according to an article … Read more Will new e-commerce vendors push existing merchants?