Using filters in Google Analytics

Careful information is important for decision-making. Google Analytics can provide that information, but it may need some decontamination. Google Analytics filters can remove data pollution, for example: Development or other internal (employee) traffic, Inconsistent activation of URLs, titles, events, campaigns and the like, Multiple websites or host names appear in a single Analytics property. In … Read more Using filters in Google Analytics

My 3 favorite filters from Google ads

Managing Google ads can be a daunting task, even for experienced practitioners. The user interface contains two columns of left navigation, 25 links in the "Tools and Settings" area and the primary workspace with a graphical and two-variable table. With these options and data, it is important that advertisers sort out the noise. An underused … Read more My 3 favorite filters from Google ads