Understand "sessions" in Google Analytics

The word "session" in an English dictionary reads something like "a period of time devoted to a particular activity." For example, it may be a person working on a specific task or goal. Google Analytics uses the term "session" in a similar way. According to Google, a session in a Google Analytics report "is a … Read more Understand "sessions" in Google Analytics

Using filters in Google Analytics

Careful information is important for decision-making. Google Analytics can provide that information, but it may need some decontamination. Google Analytics filters can remove data pollution, for example: Development or other internal (employee) traffic, Inconsistent activation of URLs, titles, events, campaigns and the like, Multiple websites or host names appear in a single Analytics property. In … Read more Using filters in Google Analytics

Don't drop Google Shopping ads despite the free ads

In a surprise, on April 21, Google announced that some of the listings on the Google Shopping tab would be free. Google had required sellers to create a Merchant Center account and run Shopping ads through Google ads. So far, Shopping List sellers will still need a Merchant Center account but not Google ads. The … Read more Don't drop Google Shopping ads despite the free ads

Google gives back free shopping lists

This week, after a 12-year break, Google reinstated free shopping tab listings on search results pages. These free listings potentially fill a need that has been pleasing for years: allowing more e-commerce sites to compete in shopping sprees. Google's new free shopping lists appear under the ads on the shopping tab. The Shopping tab now … Read more Google gives back free shopping lists

Use Google Analytics to respond to Covid-19

The coronavirus-induced change in shopping behavior has been a boon for some online shoppers and a bust for others. The impact depends on products, geography and marketing channels. Google Analytics can identify pandemic-related problems and opportunities for your business. I explain this post. Current status Most traders are aware of daily revenue. Sales of groceries … Read more Use Google Analytics to respond to Covid-19

Capture Gmail messages in a Google Sheet

With Google Apps scripts, marketers can capture Gmail messages, analyze them for relevant information, and add them line by line in a Google spreadsheet. This can be especially useful for capturing leads or contacts. Here is a scenario. Imagine that your e-commerce has decided to work with a charity. Participants submit proposals via the charity's … Read more Capture Gmail messages in a Google Sheet

How to use competitors' names in Google ads

A hotly debated topic in paid search marketing offers competitors' names and phrases. The considerations go beyond the legality. Whether or not I'm going to do it, and how, is what I will address in this post. Legal issues The legal consequences are about trademarks. A company that has been there granted a trademark on … Read more How to use competitors' names in Google ads

SEO: Backlink review with Google Search Console

The best backlinks are the ones the search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks – links from other sites to yours – in their algorithms as a measure of value and authority. Google's original PageRank algorithm conceived the idea that … Read more SEO: Backlink review with Google Search Console

Google ads balance automated bids with user control

In "3 Practical Google Ad Scripts for Automating Tasks," I addressed methods to speed up pay-per-click management. However, in my experience, advertisers should gently adopt Google's drive to automate campaigns. The key is to find the right balance between automation and user control. Bid strategies are among the most common forms of automation. Google's "smart … Read more Google ads balance automated bids with user control

Google Analytics bug fixes

One hundred percent of all Google Analytics implementations have broken at some point. The impact can vary from minimal to extreme. An example of ecommerce is when Google Analytics sales don't match actual shopping cart results. Google Analytics does not correct errors or process reports. There is no way to delete, add or overwrite historical … Read more Google Analytics bug fixes