Google ads balance automated bids with user control

In "3 Practical Google Ad Scripts for Automating Tasks," I addressed methods to speed up pay-per-click management. However, in my experience, advertisers should gently adopt Google's drive to automate campaigns. The key is to find the right balance between automation and user control. Bid strategies are among the most common forms of automation. Google's "smart … Read more Google ads balance automated bids with user control

Google Analytics bug fixes

One hundred percent of all Google Analytics implementations have broken at some point. The impact can vary from minimal to extreme. An example of ecommerce is when Google Analytics sales don't match actual shopping cart results. Google Analytics does not correct errors or process reports. There is no way to delete, add or overwrite historical … Read more Google Analytics bug fixes

Evaluation of all Google ad extensions for 2020 (and a couple from Microsoft)

Extensions complement text ads on search engines by providing useful information to consumers and more space in search results. Many advertisers report headline clicks when extensions are available. Nevertheless, advertisers often use extensions in my experience. In this post I explain all the Google extensions and a couple that is only Microsoft. Advertisers can assign … Read more Evaluation of all Google ad extensions for 2020 (and a couple from Microsoft)

Google downgrades the Nofollow directive. Now then?

On March 1, Google will no longer consider nofollow attribute such as commands. Instead, they will be tips, much like canonical tags. Until now, nofollow Attributes have been a protective barrier between your website authority and the potentially contested sites it links to. It's like Google: "Hey, I don't know this guy; I can't guarantee … Read more Google downgrades the Nofollow directive. Now then?

Google displays shopping ads in Gmail

I received an email a few days ago from Google stating that Shopping ads would be running in Gmail starting the week of March 4th. Soon, your regular Shopping campaigns can reach users who begin and continue their shopping journey in Gmail. Shopping ads (both Product Shopping Ads and Showcase Shopping Ads) will be eligible … Read more Google displays shopping ads in Gmail

3 new Google ads Image formats can help merchants

A primary benefit of Google Shopping is visual. Instead of reading about a product, viewers can see a picture of it. It helps to pre-qualify the click. For example, a consumer searching for "black lamp lighting" can see the image and then click on the ad. Probably she would not click if the photo was … Read more 3 new Google ads Image formats can help merchants

Lessons from 20 years of Google algorithm updates

Search engine optimization is the process of optimizing web pages for ranking algorithms. But optimizing pages for people is equally important. Google's algorithm tries to mimic what people see. Google wants to align the intent of a query with a relevant web page. Google is constantly improving its technology to improve search results. Search optimizer … Read more Lessons from 20 years of Google algorithm updates

My 3 favorite filters from Google ads

Managing Google ads can be a daunting task, even for experienced practitioners. The user interface contains two columns of left navigation, 25 links in the "Tools and Settings" area and the primary workspace with a graphical and two-variable table. With these options and data, it is important that advertisers sort out the noise. An underused … Read more My 3 favorite filters from Google ads

Delete personal data from Google Analytics

Google Analytics prohibiting collection of personally identifiable information. If detected, Google may delete PII from your reports. Therefore, Google Analytics users should be proactive in detecting and removing PII if needed. I explain how to do it in this post. The best way to remove PII is not to send it to Analytics to begin … Read more Delete personal data from Google Analytics

Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions