Use Google Dynamic Ads to customize, drive conversions

Merchants strive to make their Google ads stand out. They can use added value and credibility factors to differentiate from competitors. For example, they can emphasize free shipping or how long the company has been in business. These changes are worth testing, but the dynamic component of ad copy is usually a better option. In … Read more Use Google Dynamic Ads to customize, drive conversions

Using COUNTIF, COUNTIFS in Google Sheets to sort, analyze data

Whether you're researching keywords, examining lead sources, or analyzing customer attributes from a CRM export, Google Sheets COUNTIF and COUNTIFS formulas can help. These two spreadsheet formulas only count a cell (from a range of cells) if specific criteria are met. Recently, a multi-channel reseller wanted to analyze five years worth of lead and conversion … Read more Using COUNTIF, COUNTIFS in Google Sheets to sort, analyze data

Google ads now automatically include location extensions

A few weeks back I received an email from Google ads with the subject line "Location extensions will be enabled in Google ads." I get a lot of emails from Google. But even with a quick scan, I could say that it was different: Google would add something if I didn't opt ​​it out. If … Read more Google ads now automatically include location extensions