How to Do SEO, Part 5: Analyze Keyword Data

Keyword research is a search engine optimization tactic to identify words and phrases from consumers looking for the types of products and services your business sells. This post is the fourth payout in my "SEO How-to" series, as follows: Think about keyword research when it comes to supply and demand. Every word on your site … Read more How to Do SEO, Part 5: Analyze Keyword Data

SEO: Search Console is the best source of keyword data

In October 2011, Google made a significant change that affected search engine optimization. To improve security, Google updated its SSL and encrypted search queries. The result since then is much less information about the searcher's organic keywords, the blue links they clicked on and the subsequent landing pages. In analyzes, the keyword indicated "(not included)." … Read more SEO: Search Console is the best source of keyword data

How to do SEO, Part 4: Keyword Research

Keyword research is the process of analyzing the words used by real people on search engines. This information – a window into searchers' desires – is a gold mine for search engine optimization. This post is the fourth installment in my "SEO How-to" series. "Part 1: Why use it?" discussed the importance of search engine … Read more How to do SEO, Part 4: Keyword Research