E-commerce lessons from Crash 2008

In 2008, when we entered the major recession, I led a thriving e-commerce company that sells jewelry accessories to craftsmen, craftsmen and professional jewelers. More than 30 percent of our revenue came from selling sterling silver with a very high margin. The effect of the great recession on our customers, together with the sky-high price … Read more E-commerce lessons from Crash 2008

3 SEO lessons from Amazon for e-commerce product pages

Amazon product details are ranked for about 34 million keywords in Google in the United States. In this post, I will address three tips for optimizing product pages on your own e-commerce site using lessons from Amazon. 1. Product name The name of the product greatly affects organic search rankings. Product names are usually found … Read more 3 SEO lessons from Amazon for e-commerce product pages

Content lessons from 4,700 articles, 24 years of journalism

The type of blog posts, whitepapers and articles that attract and engage the company's potential customers are often the result of a process. Certainly there is a level of creativity in everything written. But for content marketing, that creativity is often similar to the work of a builder who carefully frames and finishes a house … Read more Content lessons from 4,700 articles, 24 years of journalism

Lessons from 20 years of Google algorithm updates

Search engine optimization is the process of optimizing web pages for ranking algorithms. But optimizing pages for people is equally important. Google's algorithm tries to mimic what people see. Google wants to align the intent of a query with a relevant web page. Google is constantly improving its technology to improve search results. Search optimizer … Read more Lessons from 20 years of Google algorithm updates