Reading list: Adriana Iordan by 2Checkout

Adriana Iordan "Reading List" is a single series where we ask e-commerce to name some of their favorite books and blogs and tell us why. For this part we corresponded to Adriana Iordan. She is Vice President of Product Management and Growth Services at 2CheckOut, a platform that provides global payments, billing fees, global tax … Read more Reading list: Adriana Iordan by 2Checkout

Hidden opportunities in an email subscription list

I often write about the value of email data. E-mail marketing is still an effective way to drive sales for e-commerce. An active and deliverable email address can add significant dollars to your final line. Every email database has hidden opportunities in my experience. I will address these opportunities in this post. Hidden opportunities in … Read more Hidden opportunities in an email subscription list

Reading list: Mario Kägo from Wild Fix Media

Mario Kägo "Reading List" is a single series where we ask professional e-commerce to name some of their favorite books and blogs and explain why. For this payment, we corresponded with Mario Kägo. He is the CEO of Wild Fix Media, an e-commerce consulting firm focusing on ad management, sales funnel strategy and content generation. … Read more Reading list: Mario Kägo from Wild Fix Media