What is your plan for measuring market performance?

Once it has defined the objectives of its business or marketing campaign, an e-commerce company should decide how to measure results. ‚ÄúThere is a difference between winners and losers when it comes to web analytics. The winners … have a well-structured digital marketing and measurement model. Don't lose, " wrote Avinash Kaushik, founder of Market … Read more What is your plan for measuring market performance?

Japan is an attractive market for cross-border e-commerce

Japan is the world's third largest e-commerce market after China and the United States. However, it is often overlooked by foreign online shoppers due to an unusually low cross-border purchase rate and a somewhat insular strategy for online shopping. Only 10 percent of Japanese consumers buy goods on foreign websites. Nevertheless, with a population of … Read more Japan is an attractive market for cross-border e-commerce

Restore the market directly to consumers

Directly to the consumer brands were stars from 2018 to mid-2019. The story was that they were run flawlessly while retailers of brick and mortar winding. Weaknesses are now emerging in the DTC arena. Brandless shuts off Earlier this month, just two and a half years after launch, Brandless – which offered "cruelty-free" households, personal … Read more Restore the market directly to consumers