The best time to send a marketing message

I have often been asked about the best time to send a marketing message. The answer usually depends on several factors. A well-configured email can increase open and click-through rates. A poorly timed one can run a subscription. In this post, I will address how I determine the best sending times for your email program. … Read more The best time to send a marketing message

5 Content Marketing Ideas for June 2020

In June 2020, your content marketing could feature martinis, selfies, cookouts, live-streaming, and safety. Content marketing is the act of creating or curating content, publishing that content, and distributing it all with the aim of attracting, engaging, and retaining customers. What follows are five content marketing ideas your business can use in June 2020. 1. … Read more 5 Content Marketing Ideas for June 2020

How to write better SMS marketing messages

SMS messages are powerful for transaction communication. The messages are easy to write when the content contains only a shipping message or an access code. But to compose marketing Text messaging can be much more challenging. For example, to avoid ellipses (…) or make sure a message is not split in two, the message is … Read more How to write better SMS marketing messages

5 Tips on email marketing during the pandemic

Most e-commerce companies rely on e-mail marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, including tactics. In this post, I will address how to handle email marketing during the pandemic. Frequency Depending on the product or service, you adjust the frequency of marketing emails. It may be an increase or … Read more 5 Tips on email marketing during the pandemic

Pandemic marketing creates opportunities afterwards

The coronavirus pandemic has changed everything. Retail habits have improved. Companies that attract new customers and retain existing ones – right now – can recover or grow quickly as the economy reopens and continues. However, after the closure of Covid-19, the United States and the world can still face a serious recession. On April 14, … Read more Pandemic marketing creates opportunities afterwards

5 Ideas for Content Marketing for May 2020

The Coronavirus pandemic will almost certainly be the best news in May 2020 as in March and April. But there are still opportunities for marketers to publish content that will attract an audience. Remember that content marketing is the act of creating or compiling content, publishing and distributing it with the goal of attracting, engaging … Read more 5 Ideas for Content Marketing for May 2020

Performance marketing in Coronavirus decline

Even before the coronavirus pandemic, e-commerce commerce should optimize advertising campaigns. It includes performance marketing, which is online campaigns that only cost the advertiser when a potential customer takes some action, for example by clicking on an ad per payment per click or starting a chat on Facebook Messenger. Given that stores are closing and … Read more Performance marketing in Coronavirus decline

U-shaped marketing attribution for e-commerce

The so-called "un-shaped" marketing model emphasizes a shopper's first and last marketing interaction before a conversion. This model can help identify marketing tactics that close sales. Think of marketing attributes as a process for analyzing a customer's journey or understanding how a company's marketing works together to generate sales. Market attributes and the insights it … Read more U-shaped marketing attribution for e-commerce

5 Content Marketing Ideas for April 2020

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these goals, however, takes compelling topics. Here are five content marketing ideas that your business can try. 1. Convert items to audio In 2019, approximately 144 million Americans were 12 years or older … Read more 5 Content Marketing Ideas for April 2020

Reward programs drive success with email marketing

A high priority for e-commerce companies is to attract high-converting traffic. Email marketing is an important bridge to attract prospects to browse and shop. However, increased email competition and mobile distractions make it more and more difficult to stand out. A reward program can help. In this post, I will address the benefits of rewards … Read more Reward programs drive success with email marketing