Performance marketing in Coronavirus decline

Even before the coronavirus pandemic, e-commerce commerce should optimize advertising campaigns. It includes performance marketing, which is online campaigns that only cost the advertiser when a potential customer takes some action, for example by clicking on an ad per payment per click or starting a chat on Facebook Messenger. Given that stores are closing and … Read more Performance marketing in Coronavirus decline

U-shaped marketing attribution for e-commerce

The so-called "un-shaped" marketing model emphasizes a shopper's first and last marketing interaction before a conversion. This model can help identify marketing tactics that close sales. Think of marketing attributes as a process for analyzing a customer's journey or understanding how a company's marketing works together to generate sales. Market attributes and the insights it … Read more U-shaped marketing attribution for e-commerce

5 Content Marketing Ideas for April 2020

The goal of content marketing is to attract and engage customers for your business. It can also build organic search traffic. Achieving these goals, however, takes compelling topics. Here are five content marketing ideas that your business can try. 1. Convert items to audio In 2019, approximately 144 million Americans were 12 years or older … Read more 5 Content Marketing Ideas for April 2020

Reward programs drive success with email marketing

A high priority for e-commerce companies is to attract high-converting traffic. Email marketing is an important bridge to attract prospects to browse and shop. However, increased email competition and mobile distractions make it more and more difficult to stand out. A reward program can help. In this post, I will address the benefits of rewards … Read more Reward programs drive success with email marketing

14 digital marketing podcasts for merchants

The digital marketing podcast can provide free, expert insights on content marketing, social media, SEO, email marketing and much more. Here is a list of podcasts on digital marketing. Some focus on specific topics, such as social media, content marketing and copywriting. Others cover a wide range. There are in-depth interview formats and quick daily … Read more 14 digital marketing podcasts for merchants

5 Ideas for Content Marketing for March 2020

E-commerce marketers looking for topic ideas for March 2020 can find inspiration for stories, poetry and the many contributions women have made to society and the company. Content marketing is the act of creating content and then publishing and distributing it with the goal of attracting, engaging and retaining customers. Here are five content marketing … Read more 5 Ideas for Content Marketing for March 2020

28 Helpful Facebook Marketing Studies

Facebook Blueprint offers free courses and learning paths to learn more about marketing on Facebook and its platforms, including Instagram, Messenger and Audience Network. For small businesses interested in growing their brands, Blueprint offers tutorials and courses for beginners and advanced students and even certification for experts. Here is a list of the latest Facebook … Read more 28 Helpful Facebook Marketing Studies

Essential e-mail marketing features for e-commerce 2020

The e-mail marketing needs of e-commerce are becoming increasingly sophisticated due to technological improvements and consumer demands. E-mail service providers respond with new features and functions, often at a lower monthly cost. In this post, I will address the most important e-mail marketing features for e-commerce in 2020. market Tools Easy to use. Usually, marketers … Read more Essential e-mail marketing features for e-commerce 2020

5 Content Marketing Ideas for February 2020

To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the shopping spree, or associates sports events, movies or history with your business. Content marketing is the act of creating or compiling content to attract, engage and retain customers. Content marketing can help create and build relationships with … Read more 5 Content Marketing Ideas for February 2020

5 Ideas for content marketing for January 2020

In January 2020, use historical events such as Utah's statehood, the introduction of the iPhone or the first Super Bowl to inspire your company's content marketing. Content marketing is the act of creating, publishing and distributing content – blog posts, videos and even podcast sections – with the goal of attracting, engaging and retaining customers. … Read more 5 Ideas for content marketing for January 2020