The Coronavirus pandemic has forced some brick and mortar companies to focus on e-commerce, but this shift in focus is unlikely to stop many permanent closures. "If this is not the retail apocalypse, I don't know what would be," said Sarah Wyeth, lead retail and restaurant analyst at S&P Global Ratings, according to an article … Read more Will new e-commerce vendors push existing merchants?
Coronavirus pandemic is bad news. It has shut down a significant portion of the world's economy and killed too many people. However, if you are willing to hunt for a silver lining, shutdowns and social distancing may be an opportunity for some brick and mortar companies to finally get online. Why no e-commerce? Most retailers … Read more Covid-19 is an opportunity for some local merchants
Take advantage of new and updated social media tools to improve your e-commerce. Here is a list of recent launches and updates from social media platforms. There are tools for content management, video production, 3D imagery, revenue generation, microfinance financing, networking and more. Facebook Facebook releases the Creator Studio app. Facebook has launched a mobile … Read more 20 new social media tools for merchants
The digital marketing podcast can provide free, expert insights on content marketing, social media, SEO, email marketing and much more. Here is a list of podcasts on digital marketing. Some focus on specific topics, such as social media, content marketing and copywriting. Others cover a wide range. There are in-depth interview formats and quick daily … Read more 14 digital marketing podcasts for merchants
A primary benefit of Google Shopping is visual. Instead of reading about a product, viewers can see a picture of it. It helps to pre-qualify the click. For example, a consumer searching for "black lamp lighting" can see the image and then click on the ad. Probably she would not click if the photo was … Read more 3 new Google ads Image formats can help merchants
It becomes increasingly difficult for organic search results – the 10 blue links – to win the click. Organic real estate shrinks as ad units grow. And competition increases from other organic features, such as map packages, carousels and image results. In addition, the 10 blue links on the first page of search results yield … Read more SEO: 7 Merchants Grabbing Rich Snippets for E-Commerce
Several shopping trends are already emerging from this year's high season. Thanksgiving Day and Black Friday US e-commerce sales increased by a healthy 20 percent over last year, according to Comscore. But the big story is that US e-commerce on mobile has increased by as much as 50 percent. Tellingly, most of the increase in … Read more Mid-Market Merchants Create Holiday Mobile Sales