How to write better SMS marketing messages

SMS messages are powerful for transaction communication. The messages are easy to write when the content contains only a shipping message or an access code. But to compose marketing Text messaging can be much more challenging. For example, to avoid ellipses (…) or make sure a message is not split in two, the message is … Read more How to write better SMS marketing messages

Capture Gmail messages in a Google Sheet

With Google Apps scripts, marketers can capture Gmail messages, analyze them for relevant information, and add them line by line in a Google spreadsheet. This can be especially useful for capturing leads or contacts. Here is a scenario. Imagine that your e-commerce has decided to work with a charity. Participants submit proposals via the charity's … Read more Capture Gmail messages in a Google Sheet