Sales Report: 2019 Thanksgiving Day, Black Friday, Cyber ​​Monday

Unfavorable weather conditions in many regions and the simple ordering through mobile devices contributed to the US digital sales record for Thanksgiving weekend 2019. This is my fifth annual "sales report" for Thanksgiving Day through Cyber ​​Monday, after installments from 2018, 2017, 2016 and 2015. Thanksgiving Day Thanksgiving Day record sales of $ 4.2 billion … Read more Sales Report: 2019 Thanksgiving Day, Black Friday, Cyber ​​Monday

7 Ways to Analyze Black Friday, Cyber ​​Monday Sales

E-commerce marketers can gain many insights from analyzing sales activity from Black Friday and Cyber ​​Monday. The effort can greatly improve future campaigns. Sales of Black Friday and Cyber ​​Monday are ready. Marketers should review the results for future campaign insights. There are several approaches. In this post, I will review seven ways to analyze … Read more 7 Ways to Analyze Black Friday, Cyber ​​Monday Sales